Senior Manager/Deputy General Manager - Brand Management

Job Role & Responsibilities:

Develop and execute long-term brand strategies to drive brand awareness, consumer preference, and business growth.

- Own annual brand planning, portfolio strategy, innovation pipeline, marketing calendar, and budget planning.

- Leverage consumer insights, market research, and competitive analysis to identify growth opportunities and evolving consumer needs.

- Build compelling brand propositions and positioning through consumer-led marketing strategies.

- Lead integrated marketing campaigns across digital, offline, retail, CRM, and performance channels.

- Partner with Category, Product, Sales, Medical, Creative, Digital, and Analytics teams to drive category growth.

- Develop shopper marketing initiatives to improve visibility, engagement, and conversion across consumer touchpoints.

- Drive brand communication by leading creative development, campaign messaging, media planning, and agency partnerships.

- Monitor brand health, campaign performance, market share, and marketing ROI to optimize investments.

- Drive product innovation and portfolio expansion based on consumer insights and business priorities.

- Build and mentor a high-performing brand marketing team while strengthening marketing capabilities.

- Manage agencies and external partners to ensure timely, high-quality execution of marketing initiatives.

Skill Set:

- 10 - 12 years in marketing with 5 - 6 years in Brand Management.

- Consumer insights, category management, communication, campaign design + creative agency management.

- Shopper marketing expertise.

- Strong stakeholder management.

- Agency management and understanding of search and digital marketing