Senior Manager - Corporate marketing

Sakra World Hospital, Bangalore (JV SECOM & TOYOTA Tsusho, Japan) Manager /Senior Manager- Corporate Marketing . Candiateds from Hospitality industry also cal apply

Key Responsibilities

Corporate Business Development

• Develop and execute corporate marketing strategies aligned with the hospital's business objectives.
• Identify and onboard new corporate clients for employee healthcare and wellness programs.
• Establish strategic partnerships with large corporates, PSUs, educational institutions, and government organizations.
• Drive revenue growth through corporate health packages, annual health check-ups, and occupational health services.

Relationship Management

• Build and maintain strong relationships with CXOs, HR Heads, Admin Managers, and decision-makers of corporate organizations.
• Manage key corporate accounts and ensure high levels of client satisfaction.
• Strengthen relationships with insurance companies, TPAs, and referral partners.
• Resolve escalations and ensure seamless service delivery to corporate clients.

Marketing & Brand Management

• Develop and implement integrated marketing campaigns to enhance hospital visibility and market share.
• Lead corporate events, health talks, wellness initiatives, CMEs, and health camps.
• Collaborate with digital marketing teams to strengthen online brand presence.
• Represent the hospital at industry forums, conferences, and networking events.

Team Management

• Lead and mentor the corporate marketing team.
• Set individual and team targets and monitor performance.
• Provide coaching and training to improve business development effectiveness.
• Ensure adherence to hospital policies and quality standards.

Revenue & Performance Management

• Achieve annual revenue and business development targets.
• Analyze market trends, competitor activities, and customer requirements.
• Prepare business forecasts, MIS reports, and strategic recommendations.
• Track and improve ROI on marketing and promotional activities.

Qualification

• MBA in Marketing / Healthcare Management / Business Administration from a recognized institution.
• Additional certifications in Sales, Marketing, or Healthcare Management will be an advantage.

Experience

• 815 years of experience in Healthcare Marketing, Corporate Sales, Business Development, or Hospital Marketing.
• Minimum 35 years in a leadership/managerial role within a multi-specialty hospital or healthcare organization.