Senior Lead Generation Executive

Senior Lead Generation Executive

MocDoc is a leading healthcare technology company providing cloud-based Hospital Management Software (HMS), Clinic Management Software, Laboratory Management Software, and Pharmacy Management Solutions for healthcare institutions across India and global markets. MocDoc serves 1500+ healthcare organizations and supports digital transformation in hospitals, clinics, labs, and pharmacies.

Department: Sales & Business Development

Location: Chennai

Experience:3–6 Years

Employment Type: Full-Time

Job Summary

We are looking for a dynamic and result-oriented Senior Lead Generation Executive to drive business growth by identifying, qualifying, and generating leads for MocDoc's healthcare software solutions. The ideal candidate should possess strong communication skills, experience in SaaS/B2B lead generation, and the ability to engage healthcare professionals and decision-makers effectively.

The role involves outbound prospecting, database management, appointment generation, and supporting the sales team in achieving revenue targets.

Key Responsibilities

• Generate qualified leads through cold calling, email campaigns, LinkedIn outreach, references, and digital platforms.
• Identify hospitals, clinics, diagnostic centers, pharmacies, and healthcare organizations as potential customers.
• Understand customer requirements and explain MocDoc healthcare software solutions effectively.
• Schedule product demos and meetings for the sales/business development team.
• Maintain and update lead data in CRM systems regularly.
• Conduct market research to identify new business opportunities and target segments.
• Follow up consistently with prospects and nurture leads through the sales funnel.
• Coordinate with the sales and marketing teams for campaign execution and lead conversion.
• Achieve monthly lead generation and appointment targets.
• Prepare daily/weekly MIS reports on lead status and conversion progress.
• Participate in exhibitions, healthcare events, webinars, and networking activities when required.

Required Skills & Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field.
• 3–6 years of experience in lead generation, inside sales, or business development.
• Experience in Healthcare IT, SaaS, ERP, or software sales will be an added advantage.
• Excellent communication and presentation skills in English.
• Strong negotiation and convincing abilities.
• Familiarity with CRM tools, LinkedIn Sales Navigator, and email marketing tools.
• Ability to work independently and in a target-driven environment.
• Good analytical and interpersonal skills.

Preferred Candidate Profile

• Prior experience in B2B lead generation.
• Exposure to healthcare industry clients such as hospitals, clinics, or laboratories.
• Strong follow-up and relationship-building capabilities.
• Self-motivated with a proactive approach toward business development.

Key Performance Indicators (KPIs)

• Number of qualified leads generated
• Product demo appointments scheduled
• Conversion ratio from leads to opportunities
• Monthly pipeline contribution
• Customer engagement and follow-up effectiveness

What We Offer

• Opportunity to work with a fast-growing healthcare technology company.
• Career growth in Healthcare SaaS domain.
• Attractive incentives and performance-based rewards.
• Learning and exposure to healthcare digital transformation solutions.
• Collaborative and growth-oriented work environment.