Senior Influencer Manager - Marketing

About Nory For You:

Nory For You (Nory) is a high-growth women's healthcare brand simplifying reproductive wellness and home fertility care. From doctor-designed At-Home Self-Insemination (IVI) Kits to advanced Ovulation (LH) and Pregnancy tracking solutions, Nory empowers women and couples across India to navigate their family planning journey with privacy, dignity, and scientific confidence.

Core Mandate: Scale Creator Operations:

This is an operational leadership role, not a manual campaign coordination position. You will architect and run Nory's programmatic creator engine, scaling from targeted partnerships to hundreds of active creator collaborations per month across medical, wellness, parenting, and lifestyle segments.

Key Core Responsibilities:

- Scaled Pipeline & Sourcing Architecture: Build automated creator acquisition funnels across micro, macro, parenting, lifestyle, and Healthcare Professional (HCP/Doctor) cohorts to maintain a continuous, high-volume pipeline.

- Outreach, Negotiations & Contracting: Lead high-volume creator outreach, barter/paid commercial negotiations, contract execution, and usage rights acquisition (including Meta/YouTube whitelisting rights).

- Briefing & Execution Discipline: Develop empathetic, medically compliant content briefs for sensitive health topics; enforce strict execution timelines from product dispatch to live content QA.

- Performance Attribution & ROI: Track performance against hard commercial metrics (UTMs, promo code conversions, CPA, ROAS, Amazon search lift) and double down on winning content formats.

- Process Automation & Leadership: Transition operations from spreadsheets to automated creator tools/CRMs; build, lead, and direct a high-output influencer team as campaign volumes grow.

Essential Qualifications & Experience:

- Experience: 5 - 8 years in Influencer Marketing, Creator Partnerships, or Brand Growth in a scaled D2C brand (Beauty, Personal Care, FMCG, Health) or top-tier Influencer Agency.

- Proven High-Volume Track Record: Hands-on experience scaling creator operations to 100+ active creators per month or managing high-budget performance influencer campaigns.

- Tooling & CRM Proficiency: Practical expertise with influencer platforms (e.g., Modash, GRIN, Aspire, Phyllo) and CRM/project trackers (Airtable, Notion, Excel).

- Commercial & Legal Acumen: Strong contract negotiation skills with explicit knowledge of usage rights, whitelisting, exclusivity clauses, and ASCI advertising guidelines.

- Category Awareness: Experience or comfort in managing sensitive consumer/health categories (women's hygiene, wellness, OTC, or parenting) with clinical tact and tone.

Core Behavioral Competencies:

- Operational Rigor: Relentless execution mindset focused strictly on live content volume, attribution, and customer conversion.

- Category Sensitivity: Ability to handle delicate fertility and women's health topics with genuine empathy and medical compliance.

- High Sense of Ownership: Self-starter capable of building repeatable SOPs from scratch and leading junior coordinators.

Why Nory For You?:

At Nory, you will have complete autonomy to build India's largest, most trusted creator-led women's health network. You will bridge authentic educational storytelling with data-driven performance marketing to transform home reproductive care nationwide.