Senior Executive - Copy & Content

About the Role

We're looking for a Creative Copywriter who understands the fast-paced world of D2C. You'll be responsible for crafting compelling, high-converting copy across social media, e-commerce platforms, and quick commerce channels. This role blends creativity with performance thinking—ideal for someone who can generate ideas and execute them effectively.

Key Responsibilities

• Develop engaging and on-brand copy for social media creatives (Instagram, Facebook, etc.)
• Write high-converting copy for Meta Ads
• Conceptualize and script short-form video content (Reels, ads, UGC-style videos)
• Collaborate on ideation and brainstorming for campaigns, launches, and always-on content
• Plan and contribute to monthly social media calendars aligned with brand goals
• Create optimized copy for E-Commerce and Quick Commerce platforms (product descriptions, landing pages, banners)
• Optimize content for SEO, CRO, and platform-specific best practices
• Write and edit high-impact copy for performance ads, email marketing, and retention
• campaigns
• Work closely with designers, performance marketers, and brand teams to execute campaigns
• Ensure consistency in packaging copy and offline brand communication
• Stay updated on D2C trends, consumer behaviour, and platform best practices

Requirements

• Proven 2-3 years of experience as a copywriter in a D2C brand or agency
• Strong portfolio showcasing social creatives, ad copy, and campaign work
• Hands-on experience with Meta Ads copywriting
• Ability to think creatively while keeping performance metrics in mind
• Experience in scripting for short-form video content
• Familiarity with e-commerce and quick commerce ecosystems
• Strong understanding of social media trends and content formats
• Excellent communication and collaboration skills