Senior Email Marketing & Retention Specialist

About the role

We run a portfolio of fast-growing subscription and consumer brands with a large existing lead and customer base. We're looking for a senior email marketing professional who will take full ownership of email and retention across all our brands, starting with a complete audit of everything we have today.

What you'll do

1. Audit everything. Review all current lists, flows, campaigns, segments, templates, deliverability, and tracking across every brand. Deliver a clear report of what's working, what's broken, and what's missing.
2. Own the customer journey. Map the full journey for each brand, from first lead to first purchase, renewal, upsell, and win-back. Build the email flows that move people through every stage.
3. Drive retention and revenue. Reduce churn, increase renewals, and grow lifetime value through smart segmentation, lifecycle automation, and offer strategy.
4. Manage scale. Handle lists in the millions while keeping deliverability, sender reputation, and inbox placement strong.
5. Test and optimize. Run continuous A/B testing on subject lines, send times, content, copy, and offers. Report results weekly with clear numbers.
6. Build the system. Create templates, processes, and documentation so the setup can run across multiple brands with a small team.

Requirements

1. 5+ years in email marketing with a strong focus on retention and lifecycle.
2. Proven experience managing lists of millions of contacts.
3. Deep knowledge of deliverability: domain warmup, authentication (SPF, DKIM, DMARC), IP reputation, list hygiene, and avoiding spam folders.
4. Strong understanding of subscription business models: churn, renewals, LTV, reactivation.
5. Hands-on expertise with major ESPs such as Klaviyo, Customer.io, Braze, or similar.
6. Data-driven: comfortable with analytics, cohort analysis, attribution, and revenue reporting.
7. Multi-brand management: experience managing multiple brands at the same time.
8. Communication: excellent written English and strong copywriting skills.

Nice to have

1. SMS and WhatsApp marketing experience.
2. Experience in streaming, digital subscriptions, or high-volume ecommerce.
3. Background working with performance marketing teams (Meta, Google) to align paid acquisition with email nurturing.