Senior Digital Marketing Manager Head- Edtech/Education

Company Description Aimlay Pvt Ltd is a global educational and writing support service platform focused on empowering working professionals and experiential learners throughout their lifelong learning journeys. The company offers programs from Matriculation to PhD in collaboration with renowned universities worldwide, providing flexible and accessible education options. Aimlay also recognizes experiential learners by validating knowledge gained through real-world experience, including pathways such as honorary doctorates and professional DBA programs. With over a decade of experience, a strong counseling team, and extensive global university partnerships, Aimlay supports Ph.D. aspirants from admission to completion while building a vibrant community of researchers and professionals. Headquartered in Delhi with counseling centers across the globe, Aimlay is committed to equitable, transformative education in alignment with SDG 4.

Role Description This is a full-time, on-site role based in Delhi for a Senior Digital Marketing Manager Head – Edtech/Education. The role involves leading the digital marketing strategy for recruitment and branding, including planning and executing multi-channel campaigns to increase awareness, engagement, and enrollments. The person in this position will oversee social media marketing, performance marketing, SEO/SEM, email campaigns, and content initiatives, ensuring consistent brand messaging across all platforms. Day-to-day responsibilities include managing lead generation funnels, tracking and optimizing campaign performance using web analytics tools, coordinating with counseling and sales teams, and identifying growth opportunities in the edtech/education space. The role also includes mentoring and guiding the digital marketing team, managing budgets, and presenting regular performance reports to leadership.

Qualifications- Experience in handling 360 degree of Digital Marketing

• Strong expertise in Digital Marketing and Marketing, with a track record of leading strategy and execution in the edtech or education sector.
• Hands-on experience in Social Media Marketing to build brand presence and engage prospective learners across major platforms.
• Proficiency in Lead Generation techniques, including managing marketing funnels, nurturing prospects, and converting leads to enrollments.
• Ability to use Web Analytics tools (e.g., Google Analytics or similar) to monitor performance, optimize campaigns, and report on key metrics.
• Experience managing and mentoring marketing teams, with strong stakeholder management and collaboration skills.
• Excellent written and verbal communication skills, with the ability to translate complex educational offerings into clear, compelling messages.
• Bachelor's or master's degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing or analytics are an advantage.
• Experience in performance marketing, SEO/SEM, marketing automation, and CRM tools is highly beneficial.

Interested candidates can share their resume on: [HIDDEN TEXT] or call directly on: [phone removed]

Regards

Surbhi Jain