Senior Digital Marketing Head- Edtech/Education

Company Description Aimlay Pvt Ltd is a global education and writing support service platform focused on empowering working professionals and experiential learners throughout their lifelong learning journeys. The company offers programs from Matriculation to PhD in collaboration with renowned universities worldwide, providing flexible and accessible education options. Aimlay also recognizes and validates real-world experience through pathways such as honorary doctorates and DBA programs. With over a decade of experience, a strong counseling team, and deep partnerships with global universities, Aimlay supports PhD aspirants from admission to completion while building a vibrant community of doctorates and researchers. Headquartered in Delhi with counseling centers across the globe, Aimlay is committed to making quality education equitable and transformative, aligned with SDG 4.

Role Description The Senior Digital Marketing Head – Edtech/Education will lead the development and execution of Aimlay's digital marketing strategy across channels to drive brand awareness, lead generation, and learner engagement. This full-time, on-site role based in Delhi includes overseeing performance marketing, social media, SEO/SEM, email campaigns, and content-driven initiatives tailored to the education and edtech sector. The role involves managing and mentoring a marketing team, coordinating with counseling, sales, and academic teams, and ensuring that digital campaigns align with business goals and learner needs. Day-to-day responsibilities include planning and optimizing campaigns, analyzing web and campaign performance data, managing marketing budgets, and identifying opportunities for digital innovation and transformation. The Senior Digital Marketing Head will also monitor market trends, competitor activities, and platform updates to continuously improve Aimlay's digital presence and learner acquisition strategies.

Qualifications

• Proven expertise in Digital Strategy and Digital Transformation within edtech, education, or professional learning environments.
• Manage budgets and campaigns for paid search (Google Ads), paid social (Meta, LinkedIn, TikTok), programmatic, and other media platforms.
• Oversee organic search strategies, content creation, and optimization to improve rankings and traffic.
• Plan, execute, and optimize digital marketing campaigns across all channels: paid search, social media, display advertising, retargeting, and affiliate marketing.
• Advanced proficiency in Web Analytics, using tools such as Google Analytics, marketing automation platforms, and reporting dashboards to drive data-informed decisions.
• Deep understanding of performance marketing (SEO/SEM, paid social, display), marketing funnels, and lead generation in a B2C/B2B education context.
• Excellent communication, stakeholder management, and collaboration skills, with the ability to work closely with sales, counseling, and academic teams.

Interested candidates can share their resume on: [HIDDEN TEXT] or call directly on: [phone removed]

Regards

Surbhi Jain