Senior Copywriter

Senior Copywriter – Pharma

Location: Bangalore – Client Site

Experience: 5–7 Years

Role Overview

We are looking for a Sr. Copywriter with a strong digital and social-first mindset to create engaging, relevant and platform-native communication. The role will involve conceptualising and crafting copy across social media and digital platforms, while working closely with creative teams and the client to deliver impactful brand communication.

Key Responsibilities

• Develop engaging, platform-specific copy for Instagram, LinkedIn, X (Twitter), Facebook and other digital platforms.
• Conceptualise social media ideas, campaigns, content series and digital-first communication.
• Craft compelling narratives and messaging that drive engagement while staying true to the brand's voice and objectives.
• Research relevant industry regulations and communication guidelines and incorporate them into copy where applicable.
• Translate complex information into simple, engaging and credible digital communication.
• Adapt copy and tone based on the platform, audience and content format while maintaining brand consistency.
• Develop content around product launches, brand campaigns, awareness initiatives, topical moments and relevant conversations.
• Work closely with designers and creative teams to develop integrated social media content.
• Edit and refine copy based on feedback while ensuring accuracy, clarity, grammar and strong storytelling.
• Stay updated on social media trends, formats, conversations and emerging content styles to bring fresh ideas to the brand.
• Take ownership of copy from ideation to final execution across digital platforms.

Qualifications & Skills

• 5–7 years of experience in copywriting, preferably within an agency or digital-first environment.
• Experience in pharma/healthcare writing is necessary.
• Excellent command of English with strong grammar, vocabulary and writing skills.
• Strong understanding of social media platforms and digital content formats.
• Strong conceptual thinking and ability to turn briefs into engaging social-first ideas.
• Ability to research and incorporate relevant industry guidelines and regulations into communication.
• Ability to simplify technical or complex information into accessible digital content.
• Strong understanding of different platform tones, audiences and content behaviours.
• Excellent attention to detail and ability to work in a fast-paced environment.