Senior Copywriter/Copy Lead

About Us: We are making natural living a HABIT little by little. We do so by serving 100% natural self care to our consumers. The products are scientifically formulated, guided by ayurvedic principles & modern science. They are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. They are finally tested clinically for efficacy & safety. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry.

Today 60Lac customers trust us for their personal care needs. The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

Role – Senior Copywriter

Responsibilities:

1. Research about the brand, competition, and category and create a communication plan for the brand in line with the brand values.
2. Create product specific ads copies for image, animation and videos to be used for performance marketing
3. Ideate and execute content for a range of corporate marketing and communication materials
4. Ensure consistent brand voice across all brand channels and pieces of communication.
5. Understand the platform for communication and create work accordingly.
6. Work closely with the marketing and design teams to brainstorm ideas & create concepts for ads, campaigns and social media content
7. Ideate scripts for video content.

Qualifications:

1. Bachelor's degree or equivalent experience in Advertising, communication
2. 4-7 years of copywriting experience
3. Creative bent of mind with strong visualization and idea generation skills
4. Excellent written and verbal communication skills
5. Ability to work independently and be highly organized

Location: Sector 18, Udyog Vihar, Gurgaon

Website: www.nathabit.in

Instagram: www.instagram.com/nathabit.in