Senior Brand Strategist

Wife is looking for a Associate Brand Strategist - a curious thinker, keen observer, and emerging storyteller!

This role is ideal for someone who is deeply interested in how brands are built, positioned, and nurtured. You'll work closely with senior strategists and internal teams to support brand thinking, research, and strategic frameworks that shape meaningful brand narratives.

If you enjoy breaking down brands, analysing communication, and spotting patterns in culture and consumer behaviour - and are excited by research-led thinking and structured strategy, this role is for you.

What You'll Do

• Develop existing and new brand strategies, after undergoing thorough research and analysis of current market and trends using traditional tried and tested and modern disruptive methods.
• Create marketing and communication strategies in line with the brand values and thereafter enhance its positioning in the market.
• Think forward and anticipate future trends, opportunities and prospective successes for the brand.
• Be collaborative, a number thinker and be fact-driven.
• Be in a mutually symbiotic relationship with the brand, the creative team, the digital strategists and the operations of an execution. A horizontal, to all verticals.
• Create real and effective yet simple and disruptive short-term and long-term plans, calendars, strategies – that will not only be inspirational but also actionable.
• Contribute to the company's overall growth strategy.

Qualifications & Skills

• A Bachelors/ Masters/ Specialized course in Business or Marketing and Communications or Advertising or Brand Planning
• Confidence, tact, people-skills, instinctiveness
• Strong command of language – oral and written
• High-degree of understanding of people, brands and the market
• MS-Office
• 3-6 years of relevant experience in the same/ similar role

Add-Ons

• Multi-tasker
• Ability to structure thoughts clearly in presentations
• Strong observational skills and attention to detail
• An interest in brand theory, strategy frameworks, and advertising history

Benefits

Now, why should you swipe right on us (or in this case apply):

• We really hope you never have to use this perk but in case you do, we've got you covered with Personal Health Insurance & Accidental coverage.
• Your weekends are yours. Unlike traditional set-ups, we have 5 days working week. Any exceptions also come with comp-offs.
• Work-Wife balance is the key to ultimate happiness. So, you can have flexible working hours that help you (without inconveniencing your colleagues, of course) achieve the best output.
• We are obsessed with food and sometimes fast delivery is just not fast enough! So, we have our very own Café Wifeys where you can keep trying something delectable using the monthly credits that you will get.
• Speaking of food, we have Tuesday Breakfast Townhalls where we exchange learnings, indulge our competitive sides, check in on each other, all over the best that Mumbai Street food scene has to offer. Samosa and strategy Yes, please!
• We have a true open-door system. You should check out our Mumbai HO pictures, we've even broken down walls to open up conversations.