Senior Brand Manager - Marketing - Power Electronics/Data Centers

Senior Brand Manager - India

Location: Bangalore, India

Experience: 8 - 10 years relevant

Reporting To: Head / Director - Marketing & Corporate Communications, India

Role Purpose:

A global Fortune 500 leader in power and thermal management solutions - with a presence in 30+ countries and $17B+ in annual revenue - is hiring a Senior Brand Manager to own and grow its India brand across Data Centers, Power Electronics, Industrial Automation, EV Charging, and Energy Infrastructure businesses. The Senior Brand Manager will be the custodian and growth driver of the brand in India, responsible for long-term brand equity building while ensuring strong market relevance, GTM alignment, and business impact. This role bridges global brand strategy with local market execution.

Key Responsibilities:

Brand Strategy, Architecture & Governance:

- Own and execute the India brand strategy, aligned with global brand architecture and governance frameworks.

- Act as brand guardian, ensuring consistency across visual identity, tone of voice, messaging, and customer experience.

- Localize global campaigns and narratives for Indian market relevance.

- Drive internal brand understanding and adoption across sales, product, channel, and leadership teams.

Brand Positioning & Market Differentiation:

- Strengthen positioning as a trusted, technology-led, sustainability-driven solutions partner.

- Define brand positioning and value propositions across data center power/cooling, industrial automation, EV charging, and power electronics.

- Translate complex engineering and technology capabilities into customer-centric, outcome-driven brand narratives.

Integrated Brand Campaigns & GTM Alignment:

- Lead integrated brand and visibility campaigns across digital, PR, events, partners, and owned channels.

- Align brand initiatives with go-to-market priorities and strategic accounts.

- Support major product launches and solution GTMs with strong brand storytelling.

Thought Leadership & Sustainability Storytelling:

- Own the thought leadership agenda around energy efficiency, decarbonization, sustainability/ESG, and digital infrastructure.

- Develop executive positioning, keynote narratives, white papers, case studies, and industry viewpoints.

PR, Events & Industry Presence:

- Lead brand presence at industry forums, trade fairs, customer events, and partner summits.

- Manage PR agencies for media relations, press releases, leadership interviews, and reputation management.

- Strengthen engagement with industry bodies, consultants, EPCs, system integrators, and ecosystem partners.

Stakeholder, Team & Global Collaboration:

- Act as brand advisor to senior leadership and business heads.

- Partner with global brand and regional marketing teams for alignment and best-practice sharing.

- Manage, mentor, and develop brand and marketing team members.

- Lead agency ecosystem (creative, digital, PR, research) with strong governance and ROI discipline.

Brand Analytics & Performance Management:

- Define and track brand health KPIs: awareness, consideration, preference, share of voice, perception, campaign effectiveness.

- Use insights and market research to refine brand positioning and messaging.

- Present brand performance dashboards and strategic recommendations to leadership.

Qualifications & Experience:

- Bachelor's degree in Marketing, Business, Engineering, or related discipline.

- MBA or equivalent preferred.

- 8 - 10 years of experience in brand or marketing roles within:

1. Power electronics / energy management.

2. Data centers / critical digital infrastructure.

3. Industrial automation / technology-led B2B organizations.

- Strong experience in global, matrixed MNC environments.

- Proven ability to balance strategy, governance, and execution.