Senior Associate - Performance Marketing

About GoKwik

GoKwik is a growth operating system empowering D2C and eCommerce brands across the funnel—from optimizing checkout and reducing RTOs to driving better retention and post-purchase engagement. Today, we serve over 15,000+ merchants, enable $2B+ in GMV annually, and are scaling rapidly across India, the UK, Europe, and the US. With backing from RTP Global, Z47, Peak XV, and Think Investments—and fresh funding of $13M in June 2025 (total funding: $68M)—we are doubling down on product innovation, AI-powered infrastructure, and high-impact growth solutions.

Why This Role Matters

As a Senior Associate – Performance Marketing, you'll own the execution and optimization of Meta Ads campaigns for a portfolio of D2C and eCommerce brands. You'll work closely with clients to understand business objectives, translate them into high-performing campaigns, and deliver measurable growth across key performance metrics. This role is ideal for someone who enjoys hands-on campaign management and wants to build expertise in scaling performance for fast-growing digital brands.

What You'll Own

• Plan, launch, optimize, and scale Meta Ads campaigns across multiple D2C and eCommerce brands.
• Manage campaign budgets with accountability for CAC, ROAS, conversions, and revenue growth.
• Partner with clients to understand business objectives and translate them into data-driven campaign strategies.
• Monitor campaign performance, identify optimization opportunities, and implement changes to improve outcomes.
• Analyze audience behaviour, creatives, and funnel performance to drive continuous improvement.
• Prepare performance reports and share actionable insights with clients and internal stakeholders.
• Collaborate with designers, content teams, and Marketing Leads to execute high-impact campaigns.
• Ensure campaign hygiene, accurate tracking, and timely execution across all managed accounts.
• Stay updated on Meta platform changes, industry trends, and best practices to drive better campaign performance.
  
  

Who You Are

• 2–4 years of experience in performance marketing, preferably within a digital marketing agency or D2C environment.
• Hands-on experience managing Meta Ads campaigns with live advertising budgets.
• Understanding of eCommerce customer journeys and D2C growth strategies.
• Strong analytical skills with the ability to interpret campaign data and optimize performance.
• Comfortable working with dashboards, reporting tools, and key marketing metrics such as CAC, ROAS, CTR, and conversion rates.
• Ability to manage multiple client accounts while maintaining high execution quality.
• Strong communication and stakeholder management skills.
• Proactive, detail-oriented, and eager to learn in a fast-paced environment.
  
  

Why GoKwik

At GoKwik, we're not replacing existing growth setups—we're enabling them. Our role is to complement what's already in motion and unlock a new layer of performance using proprietary technology, AI, and experimentation. You'll work with some of the fastest-growing D2C brands, gain exposure to high-scale campaigns, and collaborate with teams building the future of commerce. As you grow, you'll have opportunities to take ownership of larger accounts, bigger budgets, and increasingly strategic responsibilities.