Senior Art Director

Role: Senior Art Director

Location: Lado Sarai, Saket – New Delhi

Company: Mad Men Marketing

About Mad Men Marketing

Mad Men Marketing is a modern creative and digital agency operating at the intersection of creativity, culture, and AI-powered execution.

We build brand ecosystems, campaigns, and high-velocity digital content for leading consumer brands including Dabur, Haldiram's, India Gate, Crax,Vi-John, challenger brands, and emerging creators.

Our creative philosophy blends human creativity with AI acceleration, enabling faster ideation, visual experimentation, and scalable content production.

We are looking for a Senior Art Director who can lead visual thinking while intelligently leveraging AI tools to amplify creative output.

Role Overview

The Senior Art Director is responsible for visual storytelling, campaign design direction, and digital content ecosystems, while also using AI tools to accelerate concept development, visual exploration, and production workflows.

This role sits at the intersection of:

• Campaign thinking
• Design leadership
• AI-enabled creative experimentation

Key Responsibilities

Creative Conceptualization

• Translate campaign ideas into powerful visual storytelling
• Create moodboards, design territories, and visual worlds
• Collaborate with copywriters to develop integrated creative ideas
• Rapidly explore multiple visual routes using AI-assisted design tools

Campaign Design Direction

• Lead visual execution for campaigns across:
• social media
• digital ads
• films and motion content
• brand assets
• OOH adaptations
• Build distinctive campaign identities that work across platforms

AI-Enabled Creative Development

• Use AI tools to accelerate ideation and visualization
• Generate concept explorations using Nano Banana, ChatGPT, and prompt-based design workflows
• Build visual prototypes, campaign frames, and idea explorations using generative tools
• Guide designers on integrating AI into the creative process without compromising design quality

Brand Visual Systems

• Create and maintain brand visual systems
• Develop design languages including:
• typography
• layout systems
• color systems
• visual grids
• Ensure consistency across all creative output

High-Velocity Content Design

• Lead visual output for high-volume digital content
• Guide teams on platform-native design formats
• Ensure strong visual quality across fast production cycles

Creative Mentorship

• Guide junior designers and art executives
• Conduct design reviews and elevate craft standards
• Encourage experimentation with AI-assisted workflows

AI & Tools Expertise (Mandatory)

Candidates must demonstrate strong familiarity with AI-enabled creative workflows, including:

• Nano Banana (visual concept generation)
• ChatGPT for creative ideation and prompting
• Prompt engineering for visual and campaign exploration
• AI-assisted moodboard and visual prototype generation
• AI-assisted creative experimentation

Design tools:

• Adobe Photoshop
• Adobe Illustrator
• Figma
• Canva
• Understanding of motion tools (After Effects or similar) is a plus

Experience

• 5–7 years in advertising or creative agencies
• Experience handling consumer brands and digital campaigns
• Strong portfolio demonstrating:
• campaigns
• brand storytelling
• social media ecosystems
• high-quality visual craft

What We Look For

Designers who:

• think like creative directors
• understand culture and digital platforms
• can combine design thinking with AI experimentation
• move fast without compromising quality
• enjoy building brands, not just posts