Senior Analyst-Analytics, Consumer Bank

Role Title: Senior Analyst-Analytics, Consumer Bank (L09)

Company Overview

Synchrony (NYSE: SYF) is a leading consumer financing company that has been at the heart of American commerce and opportunity for nearly a century. Synchrony delivers credit and banking products that empower tens of millions of consumers to improve their financial lives and access what matters most. Leveraging innovative solutions that are shaping the future of retail commerce, Synchrony supports the growth and success of some of the nation's most respected brands, alongside hundreds of thousands of small and midsize businesses, including health and wellness providers. Committed to excellence in service and culture, Synchrony is proud to be named as #3 as a Great Place to Work® in India and is honored to be ranked the #1 Best Company to Work For® in the U.S. by Fortune magazine and Great Place to Work®. For more information, visit www.synchrony.com.

Organizational Overview

Our Analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth.

Role Summary/Purpose

Senior Analyst-Analytics, Consumer Bank is a part of India Analytics Hub (IAH). This is a hand-on analytics role where the individual will independently work across full analytics lifecycle – from understanding business requirements and extracting data to conducting analysis, developing insights, creating visualizations and communicate actionable recommendations to business stakeholders.

The role involves developing analytical solutions in partnership with US Analytics teams across marketing planning, measurement and optimization, customer analytics, targeting & segmentation, forecasting, etc. areas to identify growth opportunities, optimize business strategies and derive actionable insights across customer journey.

Key Responsibilities

• Perform end to end analytics for the Consumer Bank including:
• Acquisition, Deposit balances and flow of funds , Customer Segmentation and profiling, Product adoption Cohorts/vintage analyses, attrition and retention
• Support marketing campaign analytics, targeting and performance measurement, test and learn initiatives and quantify incremental impact
• Collaborate with US-based analytics and business stakeholders across finance, treasury, marketing, product, digital and customer experience
• Build analytical datasets using SQL/SAS and perform exploratory and deep-dive analyses, identify trends, opportunities and potential risks
• Develop and maintain KPIs, dashboards and recurring reporting.
• Create clear visualizations and presentations to communicate analytical findings
• Ensure analytical outputs meet appropriate standards for data quality, governance, compliance and documentation
• Ability to generate insights from the data and provide deep dive analysis
• Deliver projects adhering to timelines, accuracy & compliance with meticulous project management
• Understanding the requirements clearly and communicate with stakeholders and internal team members
• Acquire proficiency with different data tools, software, techniques to improve current capabilities and to create new analytics and data science solutions
  
  

Required Skills/Knowledge

• 2+ years of hands on experience in SQL / SAS with ability to independently build queries for data extraction & aggregation - Comprehend key concepts & processes in Finance, translate them into quantitative attributes /metrics - Ability to Define Methodology, present insights to larger teams and influence decision making.
• Experience working with large and complex datasets
• Advanced proficiency in MS-Excel and MS-PowerPoint with superior data analyses and storyboarding skills.
• Strong written/oral communication & stakeholder management skills.
• Proven ability to independently deliver Analytical solutions for Business problems.
  
  

Desired Skills/Knowledge

• Strong verbal and written communication skills; ability to engage effectively with a broad range of audiences including senior business leaders, other senior analytics leaders, and highly technical talent
• Ability to effectively prioritize and manage multiple projects concurrently with commitment to deadlines.
• Proven hands-on experience utilizing SAS, SQL and Tableau; Experience with open-source tools such as R and Python is a plus
• Exposure to modern cloud-based analytics and data platforms such as AWS, Amazon Redshift, SageMaker, S3, Glue or similar technologies is a plus
• Experience in consumer banking, retail banking or financial services.
• Understanding of macro-economic conditions
  
  

Eligibility Criteria

Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 2+ years of hands-on relevant analytics experience or Minimum 4+ years of hands-on relevant work experience in lieu of specified degree.

Work Timings: :

This role requires the candidate to be based in Hyderabad or one of Synchrony's designated anchor cities, where we have office workspaces, under our Enhanced Flexibility model. The candidate will be expected to be available between 6:00 AM and 11:30 AM Eastern Time (timings are anchored to U.S. Eastern Time and adjusted locally twice a year for daylight saving). This window is reserved for collaboration with Asia and U.S. teams. The remaining work hours offer flexibility based on business and team needs. Employees may work from home or from a Synchrony workspace in their designated anchor city and may be required to work from the office or travel to a Regional Engagement Hub periodically for in-person collaboration, including business meetings, training sessions, and culture events.

For Internal Applicants

• Understand the criteria or mandatory skills required for the role, before applying
• Inform your manager before applying for any role on Workday
• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)
• Must not be any corrective action plan (Formal/Final Formal) or LPP
• L4 to L7 Employees who have completed 12 months in the organization and 12 months in current role and level are only eligible
• L8+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible
• L4+ Employees can apply
  
  

Grade/Level : 09

Job Family Group

Data Analytics