Senior Advertising Copywriter (Campaigns)

About the Role

Note: This is a 360-degree creative advertising and campaign role, not an SEO, blogging, or general content-writing position. A portfolio showcasing multi-channel creative campaigns is strictly required.

We are looking for an Advertising Copywriter (Campaigns) who thinks in big ideas rather than just word counts. You aren't just writing copy—you are taking a central campaign thought and translating it into compelling, native communications across every relevant distribution channel and medium.If you have a portfolio full of killer headlines, 360-degree brand campaigns, and smart multi-channel storytelling built for established brands, we want to talk to you.

What You'll Do

Own the Big Idea: Take one central campaign concept and express it effectively across all distribution channels, formats, and stages of the funnel.

• Omnichannel Execution: Write campaign copy for digital, social, paid ads, emails, WhatsApp, SMS, video, print, outdoor, landing pages, events, and more.
• Adapt & Scale: Shift seamlessly between short-form, long-form, performance, brand, and narrative-driven copy while maintaining a unified campaign narrative and brand voice.
• Craft Creative Assets: Write striking headlines, taglines, key messages, CTAs, scripts, captions, and supporting content.
• Collaborate Closely: Partner with designers, marketers, and performance teams to ensure copy and creative work together seamlessly across every touchpoint.
• Ideate & Brainstorm: Contribute actively to campaign concepts, creative directions, messaging frameworks, and strategic planning from the initial brief to final rollout.

What We're Looking For

• Experience: 3+ years of experience as a Copywriter in creative agencies or working on established consumer/B2B brands.
• Campaign Thinker: Strong strategic and conceptual thinking—you understand how a brand campaign scales from a billboard to a push notification.
• Mastery of Craft: Excellent command of language, storytelling, structural pacing, and persuasive writing.
• Agility: The ability to switch effortlessly between performance-driven ad copy and high-level brand storytelling.
• The Portfolio: A strong portfolio demonstrating multi-channel creative campaigns, big-idea thinking, and diverse brand work is mandatory.

Recruitment Process

Stage 1: Resume Screening + Introductory Call

Stage 2: Cognitive Test (30 mins) + Assignment (3-4 hours)

Stage 3: In-Person Interview

Stage 4: Offer Letter

About ESGA:

We build and manage capability centers for brands and agencies.If you're looking for a team that's all about collaboration, growth, inclusivity, and good vibes, then you've found your perfect match. We offer:Inclusive and flexible work environment

• Best processes and work practices
• International clientele
• Unique learning & growth opportunity
• 5-day work week