SEM Specialist / Paid Search Strategist

We're looking for someone who can step into active accounts, quickly understand what's happening, identify performance gaps, optimize campaigns, protect budgets, improve conversion quality, and confidently communicate strategy and results.

What You'll Be Doing

• Manage and optimize Google Ads / paid search campaigns across multiple client accounts
• Develop keyword, search intent, bidding, audience, and budget strategies
• Analyze campaign performance and identify opportunities to improve ROAS, CPA, CPL, conversions, and lead quality
• Audit and restructure underperforming campaigns
• Monitor budgets, pacing, search terms, bids, and overall account health
• Work with conversion tracking, analytics, reporting, and landing-page performance
• Translate client business objectives into actionable paid search strategies
• Collaborate with Account Management, Creative, Analytics, and other cross-functional teams
• Communicate campaign performance, challenges, and recommendations clearly to clients and internal stakeholders

What We're Looking For

• Strong hands-on Google Ads experience
• Solid understanding of SEM, PPC, keyword strategy, search intent, bidding, conversion tracking, and optimization
• Experience managing real client accounts, advertising budgets, deadlines, and performance targets
• Strong analytical and problem-solving skills
• Ability to diagnose why a campaign is underperforming—not just report that it is
• Strong client communication and presentation skills
• Google Ads / Analytics certifications are a plus, but practical experience matters more than certificates

This is not an entry-level digital marketing, general marketing coordinator, or social media advertising role.

• We're looking for someone who genuinely lives inside Google Ads and understands how campaign structure, budgets, conversions, landing pages, reporting, and business goals all connect.