GURUGRAM · FULLTIME
Section Head - Digital Marketing
Kia India
Gurugram · onsite · Posted 8d ago
Sourced from
Not disclosed14–18 yrsfulltimeGurugram
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Section · 01
About this role
Key Responsibilities
- Lead Digital Excellence: Spearhead digital marketing strategy for Kia India, guiding internal teams and agency partners to strengthen the brand's digital thought leadership.
- Integrated Strategy: Collaborate across Marketing & PR divisions to design cohesive, result-driven marketing strategies aligned with the business plan.
- Content Leadership: Drive integrated digital communication plans that position Kia as a content leader across digital platforms.
- Cross-Functional Collaboration: Partner with internal teams to support all digital communication requirements with seamless execution.
- Digital & Hyperlocal Innovation: Stay ahead of emerging trends, identifying and adopting new platforms and techniques to enhance competitiveness.
- Performance Marketing: Develop and execute robust hyperlocal digital media strategies across SEM, Programmatic, Social, and Display channels in collaboration with agencies and regional offices.
- ROI & Analytics: Define and monitor campaign KPIs, cost efficiencies, and ROI benchmarks; optimize performance through data-driven insights.
- Regional & Dealer Enablement: Work closely with regional offices, dealerships, and partners to ensure effective implementation of localized marketing initiatives.
- Dealer Marketing Oversight: Streamline dealer marketing operations through coordinated agency and internal team management for accuracy and timeliness.
- Education: Graduate or Postgraduate degree in Commerce, Economics, Mass Communication, or Marketing.
- Experience: 14–18 years of relevant experience in Marketing, Digital Marketing, or Media Planning, preferably with a focus on Hyperlocal or regional campaigns.
- Automotive brand (OEM) experience preferred; candidates with a proven track record of managing large automotive brands from the agency side will also be considered.
- Analytical Expertise: Strong command of performance marketing metrics, analytics tools, and ROI measurement.
- Digital Mastery: Deep understanding of digital media channels and hyperlocal marketing ecosystems.
- Leadership: Proven ability to manage agencies and execute large-scale, multi-regional campaigns effectively.
- Collaborative Excellence: Skilled in communication, coordination, and stakeholder alignment across teams and functions.
- Strategic Agility: Balance of long-term vision with hands-on execution to drive business outcomes.
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Section · 02
Skills
digital media channelsDisplay channelsAnalytics toolsdigital analyticsROI MeasurementProgrammaticHyperlocal MarketingPerformance Marketingdigital campaignsSEM
Section · Company
About Kia India
Kia India
Automobile
15.0k+
employees
1944
82 years old
Seoul
South Korea
About
Kia Motors manufactures vehicles globally and focuses on producing quality automobiles, responding to market demands with innovative designs and robust production capabilities.
Industries
Automobile
Employee ratings
2,315 reviews
3.9/ 5
Culture
3.7
Career growth
3.4
Work-life
3.7
Employees rate it well for
Salary228Senior Management170Work Culture169Work Environment147Working Hours/shift133
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