Search Engine Optimization Specialist

About the Role: Senior SEO Specialist Experience: 6–7 Years Role Focus: Technical SEO • On-Page & Off-Page SEO • AEO • GEO Department: SEO Employment: Full-Time Who We're Looking For: A strategic, data-driven, and hands-on Senior SEO professional with 6–7 years of experience who can take ownership of organic growth across traditional search and emerging AI-driven search platforms. The ideal candidate should have strong expertise in Technical SEO, On-Page SEO, Off-Page SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), with the ability to convert search insights into measurable business results.

Responsibilities:

• Lead Technical SEO including crawling, indexing, site architecture, canonicals, redirects, XML sitemaps, robots.txt, schema markup, Core Web Vitals, JavaScript SEO, and technical audits.
• Drive On-Page SEO through keyword strategy, search intent, content optimization, internal linking, entity optimization, and SERP analysis.
• Develop and manage Off-Page SEO strategies including high-quality link building, digital PR, competitor backlink analysis, outreach, and authority building.
• Build AEO strategies to improve visibility across featured snippets, People Also Ask, voice search, FAQs, and answer-based search experiences.
• Develop GEO strategies to improve brand visibility and citations across AI-powered search and generative engines.
• Conduct advanced keyword, competitor, content-gap, SERP, and opportunity analysis to identify growth areas.
• Monitor SEO performance using Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, and other relevant tools.
• Work closely with Content, Development, Marketing, and Website teams to implement and measure SEO initiatives.
• Track rankings, organic traffic, conversions, visibility, backlinks, and AI/search presence to continuously improve performance.

Required Skills:

• 6–7 years of hands-on SEO experience with proven experience managing multiple websites/domains.
• Strong understanding of Technical, On-Page, and Off-Page SEO.
• Practical knowledge of AEO, GEO, semantic SEO, entities, structured data, and AI-driven search.
• Strong analytical and problem-solving skills with the ability to translate SEO data into actionable strategies.
• Experience with Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, and related SEO tools.
• Strong understanding of Google algorithm updates, E-E-A-T, search intent, topical authority, and content ecosystems.
• Ability to independently plan, execute, monitor, and report SEO strategies.
• Strong communication, leadership, stakeholder-management, and team-coordination skills.