Search Engine Optimization Specialist

We're Hiring: Growth & Digital Marketing Manager

Location: Bangalore, Karnataka

Company: Vyone

Employment Type: Full-time

Experience: 4 years preferred

About Vyone

Vyone is building a new category in the automotive space: a vehicle ownership concierge that helps customers throughout their car ownership journey.

From choosing and buying the right car to financing, insurance, servicing, documentation, resale, and ongoing ownership management, our goal is simple: make car ownership easier, more transparent, and less stressful.

We are an early-stage company, so we are looking for someone who doesn't just execute a marketing checklist. We need someone who can build the growth function with us.

About the Role

We are looking for a hands-on Growth & Digital Marketing Manager who can take ownership of Vyone's digital presence and organic growth.

You will work closely with the founding team and will be responsible for building and executing our SEO, content, website, social media, local SEO, analytics, and digital growth strategy.

This is ideal for someone who enjoys both strategy and execution and is comfortable building processes from scratch rather than working within an already established marketing system.

What You'll Own

SEO & Organic Growth

• Build and execute Vyone's overall SEO strategy.
• Conduct keyword research around car buying, ownership, servicing, insurance, financing, resale, and related automotive topics.
• Identify opportunities for new landing pages, service pages, location pages, and content clusters.
• Optimize title tags, meta descriptions, headings, internal linking, URLs, schema, and on-page content.
• Conduct technical SEO audits and work with developers to resolve issues.
• Monitor indexing, crawling, Core Web Vitals, rankings, traffic, and conversions.
• Build topical authority around the Indian automotive ownership ecosystem.
• Track competitors and identify new organic growth opportunities.

Content Strategy

• Build and manage Vyone's content calendar.
• Identify high-intent and informational topics across the car ownership journey.
• Create detailed content briefs for blogs, landing pages, service pages, and campaigns.
• Write, edit, or coordinate content production.
• Build internal linking strategies between blogs, service pages, and conversion-focused pages.
• Ensure content is useful for customers while also optimized for traditional search and AI-driven search experiences.

Content areas may include:

• Buying a new car
• Buying a used car
• Car loans
• Insurance
• Vehicle servicing
• Service history
• Car resale
• Ownership costs
• Documentation
• Dealer negotiations
• Car maintenance
• Bangalore-specific automotive topics

Website Management & CRO

• Manage and continuously improve the Vyone website.
• Work with WordPress, Elementor, or similar CMS platforms.
• Create and optimize landing pages.
• Improve website navigation and customer journeys.
• Identify opportunities to improve conversion rates.
• Improve CTAs, forms, page layouts, trust elements, and lead-generation journeys.
• Coordinate with developers or designers when technical changes are required.

Social Media & Brand Growth

• Manage Vyone's presence across platforms such as LinkedIn, Instagram, Facebook, X, and Threads.
• Develop social media content ideas and calendars.
• Create campaign concepts, posts, reels, carousels, and educational content.
• Coordinate with designers or use tools such as Canva to create marketing creatives.
• Maintain consistent brand communication across channels.
• Identify topical and trend-based opportunities within the automotive industry.

Local SEO & Bangalore Growth

• Strengthen Vyone's visibility for Bangalore-based automotive searches.
• Manage and optimize Google Business Profile.
• Build location-focused landing pages and content.
• Develop strategies for reviews, local citations, and local authority.
• Identify partnership and local marketing opportunities that can generate qualified leads.

Analytics & Performance

• Set up and manage GA4, Google Search Console, Google Tag Manager, and other relevant analytics tools.
• Build dashboards and reports to measure traffic, rankings, leads, and conversions.
• Track performance by channel and landing page.
• Translate data into actionable recommendations.
• Identify what is working, what isn't, and where Vyone should invest next.

Growth Experiments

Because Vyone is an early-stage company, you will also be expected to experiment.

This could include:

• New landing page concepts
• Lead-generation campaigns
• WhatsApp journeys
• Referral programs
• Partnerships
• New content formats
• Local acquisition campaigns
• AI-assisted marketing workflows
• Conversion experiments
• New organic acquisition channels

We want someone who constantly asks:

What can we test next to grow Vyone

Who We're Looking For

You should have:

• 4 years of experience in SEO, digital marketing, growth marketing, or a similar role.
• Strong understanding of SEO fundamentals.
• Experience with Google Search Console and GA4.
• Experience with keyword research and SEO tools such as SEMrush, Ahrefs, Screaming Frog, or similar platforms.
• Experience managing WordPress or another CMS.
• Strong understanding of content strategy.
• Ability to create or manage landing pages.
• Understanding of technical SEO.
• Experience with social media marketing.
• Strong analytical and problem-solving skills.
• Good written communication skills.
• Ability to work independently and take ownership.

Experience in automotive, marketplaces, consumer services, mobility, fintech, insurance, or startups would be an advantage.

The Most Important Requirement

We are looking for a builder.

Vyone is still being built, which means there will not always be an existing process, template, or playbook.

You should be someone who is comfortable:

• Starting from a blank page.
• Testing ideas quickly.
• Figuring things out independently.
• Creating processes instead of waiting for them.
• Working directly with founders.
• Challenging ideas when you believe there is a better approach.
• Taking an idea from strategy to execution.

We don't want someone who only waits for tasks.

We want someone who can identify opportunities and say:

Here's what I think we should do, here's why, and here's how I'll execute it.

What Success Looks Like

Over time, you will help Vyone:

• Increase qualified organic traffic.
• Rank for high-intent automotive searches.
• Generate more leads through organic and digital channels.
• Build strong visibility across Bangalore.
• Establish topical authority around car ownership.
• Improve website conversion rates.
• Build a consistent and recognizable digital brand.
• Develop scalable marketing processes as the company grows.
  

Why Join Vyone

You'll have the opportunity to join early and help build the marketing and growth foundation of a company trying to redefine the car ownership experience in India.

This isn't a role where you'll simply maintain an existing marketing machine.

You'll help build the machine.

If you enjoy ownership, experimentation, digital growth, and building something from the ground up, we'd love to hear from you.

Role based in Bangalore

• Interested candidates can apply through LinkedIn or send their profile with examples of previous SEO, website, content, or growth work.