Search Engine Optimization Specialist

About the Role

We are looking for an SEO Specialist to join Brick&Bolt's Marketing team and drive our organic growth across traditional search engines and emerging AI-powered search platforms.

The role will focus on SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to improve Brick&Bolt's visibility, discoverability, brand presence, and organic lead generation across Google and AI-driven search experiences.

Key Responsibilities

• Develop and execute SEO strategies to improve Brick&Bolt's organic visibility, keyword rankings, qualified traffic, and leads.
• Conduct keyword research and identify high-intent search opportunities aligned with business and customer needs.
• Optimize website pages, landing pages, blogs, titles, meta descriptions, headings, URLs, and internal linking.
• Develop and execute AEO strategies to improve visibility across featured snippets, People Also Ask, and answer-focused search experiences.
• Identify customer questions and search intent, and create structured, accurate, and engaging content that directly addresses user queries.
• Develop and implement GEO strategies to improve Brick&Bolt's visibility and representation across AI-powered search and generative platforms.
• Strengthen digital presence through authoritative content, brand mentions, digital PR, relevant third-party publications, and credible online sources.
• Conduct technical and Local SEO initiatives, working with the Technology team to improve website performance, crawling, indexing, and location-based visibility.
• Work on Google Analytics to track website traffic, user behavior, conversions, organic performance, and identify actionable growth opportunities.
• Monitor competitors, search trends, SEO/AEO/GEO performance, and prepare regular reports with actionable recommendations for the Marketing team.

Key Skills & Qualifications

• 2–5 years of hands-on experience in SEO, Digital Marketing, or Organic Growth.
• Strong understanding of On-page, Technical, Off-page, and Local SEO.
• Strong understanding of AEO (Answer Engine Optimization) and question-based/search-intent content strategies.
• Understanding of GEO (Generative Engine Optimization) and AI-powered search/answer platforms.
• Strong keyword research, competitor analysis, content optimization, and SEO analytics skills.
• Working knowledge of Google Analytics and Google Search Console.
• Understanding of website architecture, crawling, indexing, internal linking, structured content.
• Ability to identify opportunities to improve organic traffic, AI visibility, qualified leads, and conversions.
• Strong analytical, communication, and problem-solving skills.