Search Engine Optimization Analyst

Zartek is hiring an SEO Analyst (2-3 years) to grow organic traffic and conversions for our websites and a portfolio of client sites. You'll run audits, execute on-page and technical fixes, guide content with data-backed keyword strategies, and report clear impact. You'll collaborate with developers, designers, and account managers to ship measurable improvements fast.

Responsibilities

• Conduct full SEO audits (technical, on-page, content, links) and build 30–60–90 day roadmaps
• Perform keyword research, topic clustering, and competitor/SERP analysis; map keywords to pages
• Optimize titles, metas, headers, internal links, images, and structured data (Schema.org)
• Partner with dev/design to resolve crawl/index issues, canonicalization, redirects, CWV and page speed
• Support site launches/migrations with pre/post SEO QA and risk-free redirect plans
• Plan ethical link acquisition (digital PR, partnerships) and manage local SEO/GBP where relevant
• Create SEO content briefs; review drafts for search intent, E-E-A-T, and topical depth
• Set up and monitor GA4/GSC dashboards; report on KPIs, insights, and next actions to stakeholders
• Perform keyword research, competitor analysis, and content gap analysis to identify SEO opportunities.
• Conduct on-page optimization including meta tags, headers, URL structure, internal linking, and schema markup.
• Manage off-page SEO strategies such as link building, guest posting, and outreach campaigns.
• Perform technical SEO audits and coordinate with developers to fix crawl, indexation, and performance issues.
• Monitor and report website performance metrics using tools like Google Analytics, Search Console, Ahrefs, SEMrush, and Screaming Frog.
• Optimize content in collaboration with content writers to ensure best SEO practices are implemented.
• Stay updated with the latest search engine algorithms and SEO trends.
• Prepare monthly performance reports with actionable insights and recommendations.
• Assist in developing and implementing local SEO and mobile optimization strategies.
• Collaborate with marketing and design teams to enhance overall digital visibility.

Qualifications

• 2-3 years hands-on SEO experience (agency or product) with proven ranking/traffic wins
• Proficiency with GA4, Google Search Console, Screaming Frog (or similar), and Ahrefs/SEMrush
• Working knowledge of HTML/CSS basics, sitemaps, robots.txt, canonicals, hreflang, and schema
• Comfort collaborating with engineering/design; solid communication and brief-writing skills
• Nice to have: Looker Studio, GTM, PageSpeed/Lighthouse, basic SQL/BigQuery, CRO/heatmaps, and CMS experience (WordPress/Webflow/Shopify)