Search Engine Optimization Analyst

• Conduct keyword research and competitive analysis to identify opportunities for organic growth.
• Write and optimize metadata, headings, and internal linking structures.
• Conduct SEO audits to identify and resolve technical issues such as broken links, duplicate content, crawl errors, and indexing issues.
• Develop and implement SEO strategies to improve clients website visibility and increase organic traffic.
• Manage backlink profiles and support link-building and outreach activities.
• Conduct competitor analysis to identify trends, opportunities, and areas for improvement in SEO and SMO efforts.
• Generate and analyse website traffic and performance reports to identify areas for improvement and optimization.
• Collaborate with the content team to create and optimize content for SEO and SMO purposes.
• Manage and optimize social media accounts to increase brand awareness, engagement, and website traffic.
• Plan and execute social media campaigns and measure their effectiveness.
• Prepare regular reports on keyword rankings, search visibility, organic traffic, and overall SEO performance.

Key Requirements:

• Good verbal and written communication skills in English.
• Proficiency in Google Analytics, Google Search Console, Ahrefs, and other SEO/SMO analytics tools.
• Result-oriented approach with a strong focus on increasing organic website traffic and improving search visibility.
• Strong reporting and data analysis skills.
• Ability to stay up to date with the latest SEO trends, search engine algorithm updates, and industry best practices.
• Minimum 2 years of relevant work experience in SEO.