GURUGRAM · FULLTIME
Search Arbitrage Media Analyst
Adsparkx Media
Gurugram · onsite · Posted 5d ago
Sourced from
Not disclosed2–4 yrsfulltimeGurugram
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Section · 01
About this role
Job Title: Search Arbitrage Media Analyst
Location:Gurgaon
Department: Marketing / Media Buying / Digital Advertising
Job Summary
We are seeking a highly skilled Search Arbitrage Media Analyst with expertise in driving profitable campaigns through Facebook, Google Ads, and Native Advertising platforms. The ideal candidate will have a strong background in managing large-scale paid search campaigns, optimizing content for monetization, and utilizing data to maximize ROI. You will be responsible for analyzing traffic sources, optimizing ad spend, and ensuring high conversion rates for performance-driven campaigns.
Key Responsibilities
Campaign Management: Manage and optimize paid search campaigns across Google Ads, Facebook Ads, and Native platforms (e.g., Taboola, Outbrain). Oversee daily bid management, keyword targeting, ad copy optimization, and budget allocation to drive high-quality traffic.
Search Arbitrage Execution: Implement search arbitrage strategies to generate traffic for content monetization, focusing on acquiring low-cost traffic and maximizing ROI. Analyze cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS) to adjust campaigns effectively.
Data Analysis and Reporting: Use analytics tools (Google Analytics, Facebook Insights, native platform dashboards) to monitor and analyze the performance of campaigns. Generate weekly/monthly performance reports, presenting insights on campaign optimization and improvement opportunities.
A/B Testing and Optimization: Continuously test and optimize ad creatives, landing pages, and targeting strategies to enhance conversion rates and reduce CPA. Conduct split testing on keywords, bidding strategies, and audience segments to identify high-performing combinations.
Traffic and Conversion Optimization: Monitor traffic quality, optimizing for high-converting users while minimizing traffic waste.
Leverage native ad placements, SEO optimization, and keyword targeting to ensure consistent and profitable traffic acquisition.
Collaboration with Creative Teams: Work closely with creative and content teams to ensure the alignment of ad creatives with campaign goals.
Ensure that landing pages and offers are aligned with the best practices for high conversions.
Budget and Spend Management: Efficiently allocate and manage budgets to maximize the performance of campaigns across all channels.
Monitor pacing and ensure that spend is in line with campaign goals while maintaining profitability.
Key Requirements
Proven experience (2-4 years) managing paid search campaigns on Google Ads, Facebook Ads, and Native Advertising platforms (Taboola, Outbrain).
Experience in search arbitrage strategies with a deep understanding of bidding, targeting, and content monetization.
Skills
Strong analytical skills, with proficiency in Google Analytics, Facebook Insights, and other native platform analytics.
Experience with A/B testing, conversion rate optimization (CRO), and ad optimization.
Expertise in campaign tracking and ROI analysis, with a keen ability to improve ROAS and CPC.
In-depth knowledge of keyword research, traffic acquisition, and media buying strategies.
Familiarity with tools like Excel, Google Sheets, and Google Data Studio for reporting and data manipulation.
Technical Skills
Advanced knowledge of Google Ads (Search, Display, YouTube) and Facebook Ads (including Facebook Business Manager).
Experience with native advertising platforms like Taboola, Outbrain, Revcontent, or similar.
Familiarity with automation tools and bid management platforms (e.g., Marin Software, Kenshoo).
Soft Skills
Detail-oriented, with excellent problem-solving and troubleshooting abilities.
Strong communication skills to work across teams and report on campaign performance.
Highly organized with the ability to manage multiple campaigns and priorities.
Ability to work in a fast-paced, data-driven environment and make quick adjustments based on campaign performance.
Preferred Qualifications
Experience with Google Tag Manager, Google Search Console, and Facebook Pixel.
Understanding of SEO and how it integrates with paid media campaigns.
Background in content marketing or media buying agencies is a plus.
Why Join Us
Opportunity to work with a dynamic, data-driven team focused on performance marketing.
Gain exposure to cutting-edge digital advertising platforms and technologies.
Competitive compensation with performance-based incentives.
If you're passionate about search arbitrage, paid media optimization, and driving measurable results through platforms like Facebook, Google, and Native, we'd love to hear from you!
Location:Gurgaon
Department: Marketing / Media Buying / Digital Advertising
Job Summary
We are seeking a highly skilled Search Arbitrage Media Analyst with expertise in driving profitable campaigns through Facebook, Google Ads, and Native Advertising platforms. The ideal candidate will have a strong background in managing large-scale paid search campaigns, optimizing content for monetization, and utilizing data to maximize ROI. You will be responsible for analyzing traffic sources, optimizing ad spend, and ensuring high conversion rates for performance-driven campaigns.
Key Responsibilities
Campaign Management: Manage and optimize paid search campaigns across Google Ads, Facebook Ads, and Native platforms (e.g., Taboola, Outbrain). Oversee daily bid management, keyword targeting, ad copy optimization, and budget allocation to drive high-quality traffic.
Search Arbitrage Execution: Implement search arbitrage strategies to generate traffic for content monetization, focusing on acquiring low-cost traffic and maximizing ROI. Analyze cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS) to adjust campaigns effectively.
Data Analysis and Reporting: Use analytics tools (Google Analytics, Facebook Insights, native platform dashboards) to monitor and analyze the performance of campaigns. Generate weekly/monthly performance reports, presenting insights on campaign optimization and improvement opportunities.
A/B Testing and Optimization: Continuously test and optimize ad creatives, landing pages, and targeting strategies to enhance conversion rates and reduce CPA. Conduct split testing on keywords, bidding strategies, and audience segments to identify high-performing combinations.
Traffic and Conversion Optimization: Monitor traffic quality, optimizing for high-converting users while minimizing traffic waste.
Leverage native ad placements, SEO optimization, and keyword targeting to ensure consistent and profitable traffic acquisition.
Collaboration with Creative Teams: Work closely with creative and content teams to ensure the alignment of ad creatives with campaign goals.
Ensure that landing pages and offers are aligned with the best practices for high conversions.
Budget and Spend Management: Efficiently allocate and manage budgets to maximize the performance of campaigns across all channels.
Monitor pacing and ensure that spend is in line with campaign goals while maintaining profitability.
Key Requirements
Proven experience (2-4 years) managing paid search campaigns on Google Ads, Facebook Ads, and Native Advertising platforms (Taboola, Outbrain).
Experience in search arbitrage strategies with a deep understanding of bidding, targeting, and content monetization.
Skills
Strong analytical skills, with proficiency in Google Analytics, Facebook Insights, and other native platform analytics.
Experience with A/B testing, conversion rate optimization (CRO), and ad optimization.
Expertise in campaign tracking and ROI analysis, with a keen ability to improve ROAS and CPC.
In-depth knowledge of keyword research, traffic acquisition, and media buying strategies.
Familiarity with tools like Excel, Google Sheets, and Google Data Studio for reporting and data manipulation.
Technical Skills
Advanced knowledge of Google Ads (Search, Display, YouTube) and Facebook Ads (including Facebook Business Manager).
Experience with native advertising platforms like Taboola, Outbrain, Revcontent, or similar.
Familiarity with automation tools and bid management platforms (e.g., Marin Software, Kenshoo).
Soft Skills
Detail-oriented, with excellent problem-solving and troubleshooting abilities.
Strong communication skills to work across teams and report on campaign performance.
Highly organized with the ability to manage multiple campaigns and priorities.
Ability to work in a fast-paced, data-driven environment and make quick adjustments based on campaign performance.
Preferred Qualifications
Experience with Google Tag Manager, Google Search Console, and Facebook Pixel.
Understanding of SEO and how it integrates with paid media campaigns.
Background in content marketing or media buying agencies is a plus.
Why Join Us
Opportunity to work with a dynamic, data-driven team focused on performance marketing.
Gain exposure to cutting-edge digital advertising platforms and technologies.
Competitive compensation with performance-based incentives.
If you're passionate about search arbitrage, paid media optimization, and driving measurable results through platforms like Facebook, Google, and Native, we'd love to hear from you!
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Section · 02
Skills
media buying strategiesGoogle Data StudioGoogle Tag ManagerRoi AnalysisAb TestingAnalyticsFacebook Business ManagerConversion Rate OptimizationGoogle SheetsFacebook Pixelcampaign trackingFacebook Insightstraffic acquisitionSEOKeyword ResearchGoogle Search ConsoleexcelGoogle AdsFacebook Ads
Section · Company
About Adsparkx Media
Adsparkx Media
51-200
employees
2014
12 years old
Gurgaon / Gurugram, Haryana
India
₹7L PA avg
Avg at Adsparkx Media
About
Adsparkx Media operates as a global performance marketing agency, utilizing data-driven methods to assist brands in user acquisition and engagement across various digital platforms.
Industries
Affiliate MarketingDigital MarketingInternetLead Generation
Employee ratings
10 reviews
2.7/ 5
Culture
3.0
Career growth
2.6
Work-life
2.6
Employees rate it well for
Company Culture28Compensation & Benefits27
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