Regional Trade Marketing Role - Domestic Appliances Segment

Role Overview:

RTMs key responsibility is driving the sell-out, managing field force to maximize store wise productivity and marketing/retail activities in the region.

Category: DA - Domestic Appliances

Key Responsibilities:

- Analysing the Brand Visibility data of Branches and plan to enhance the visibility in sync with the expansion and share gain strategy.

- Planning and strategizing of brand visibility at shop floor with proper planogram adherence, in-shop/ out-shop branding, fixtures execution and SIS deployment for improving display share.

- Plan and execute category/ season specific, ATL and BTL Activations for enhanced trade engagement and sales to improve counter share.

- Formulating and driving various review mechanism for ongoing brand visibility projects at branch, region and national level.

- Conducting surveys and deriving ROI to measure the impact of a particular visibility drive.