Publisher/Affiliate Manager - Performance Marketing
iValuePlus Services · Gurugram · onsite · Posted 2d ago
About a minute. You'll make an account on the way through.
About this role
Role Overview:
We are looking for an experienced Publisher Manager / Affiliate Manager with an established global network of publishers, affiliates, and media buyers to drive high-quality traffic, leads, and sales across multiple geographies.
The ideal candidate should have strong relationships with publishers, website owners, traffic buyers, and affiliate networks, along with hands-on experience managing performance-based campaigns across mobile and desktop platforms. The role requires the ability to onboard new partners, negotiate competitive commercial terms, scale campaigns globally, and ensure traffic quality and profitability.
Key Responsibilities:
Publisher & Affiliate Management:
- Identify, onboard, develop, and manage a strong network of publishers, affiliates, website owners, and media buyers.
- Leverage existing industry relationships to drive immediate traffic, leads, and sales.
- Build and maintain long-term partnerships to expand the company's global publisher network.
- Recruit and activate new publishers across multiple traffic sources and marketing channels.
Global Campaign Growth:
- Scale affiliate campaigns across multiple countries, with a strong focus on Tier-1 GEOs, including the USA, Canada, UK, and Europe.
- Drive traffic and conversions across both mobile and desktop platforms.
- Develop strategies to increase lead volume, sales, and overall campaign performance.
- Identify new markets, traffic sources, and growth opportunities.
Performance-Based Marketing:
- Manage campaigns based on performance-driven pricing models, including CPL, CPS, and Lead Generation.
- Optimize campaigns to improve conversion rates, lead quality, and return on investment.
- Ensure campaign targets and agreed performance metrics are achieved.
Vertical & Industry Experience:
- Manage and scale campaigns across one or more of the following verticals: Sweepstakes, E-commerce, and iGaming.
- Understand the specific audience, traffic requirements, conversion patterns, and compliance needs of each vertical.
Affiliate Networks & Direct Advertisers:
- Work with affiliate networks such as Awin, MaxBounty, and TruePathLeads.
- Establish and manage direct relationships with advertisers to access competitive payouts and exclusive offers.
- Identify suitable offers and match them with relevant publishers and traffic sources.
- Manage publisher accounts, campaign approvals, offer terms, and payout negotiations.
Traffic Sources & Channel Management:
- Build relationships with media buyers and publishers operating across websites, email marketing, social media, and native advertising.
- Evaluate traffic sources based on audience relevance, conversion potential, quality, and cost.
- Ensure campaigns follow the advertiser's approved traffic-source policies.
Commercial Negotiation & Revenue Growth:
- Negotiate competitive publisher rates, commissions, payouts, and commercial terms.
- Balance traffic acquisition costs with advertiser payouts to maximize campaign profitability.
- Identify high-performing partners and increase campaign volumes through strategic partnerships.
- Monitor campaign budgets, margins, and revenue performance.
Performance Tracking & Reporting:
- Track key performance indicators, including traffic volume, leads, sales, conversion rates, cost per lead, payout, ROI, and revenue.
- Analyze campaign reports to identify performance gaps and optimization opportunities.
- Share regular updates on publisher performance, campaign growth, and revenue contribution.
- Use affiliate tracking platforms and reporting tools to monitor campaign performance and attribution.
Traffic Quality, Fraud Prevention & Compliance:
- Monitor publisher traffic to identify fraudulent leads, bot traffic, fake clicks, duplicate submissions, and other suspicious activity.
- Ensure leads and conversions meet advertiser quality requirements.
- Coordinate with advertisers, networks, and publishers to resolve traffic-quality issues and payment disputes.
- Ensure campaigns comply with applicable advertising policies, data protection requirements, and relevant regulations.
Sourced from iimjobs