Product Marketing

Company Description

Anton Paar develops, produces and distributes highly accurate laboratory instruments and process measuring systems, and provides custom-tailored automation and robotic solutions. It is the world leader in the measurement of density, concentration and CO2 and in the field of rheometry.

At Anton Paar India, we are responsible for the distribution process, including sales, service, customer and application support, and logistics.

You may visit our website for more information at http://www.anton-paar.com/

Job Description

Job Overview: The role will be responsible for defining and driving the overall marketing strategy for the company's product portfolio. to drive product marketing initiatives for the business. The role will be responsible for translating business objectives into effective marketing strategies, managing integrated B2B campaigns, generating actionable insights from marketing and sales data, and supporting product positioning and communication. The ideal candidate will have strong B2B product marketing experience, excellent analytical capabilities, hands-on experience with digital and offline marketing channels, and the ability to collaborate effectively with sales, product, agencies, vendors, and other internal stakeholders.

Business & Marketing Analytics

• Translate business objectives into measurable marketing strategies and actions.
• Analyze marketing and sales data to identify trends, opportunities, and areas for improvement.
• Track and interpret key marketing KPIs, lead-generation metrics, conversion rates, pipeline performance, and sales-funnel effectiveness.
• Prepare and maintain marketing dashboards and campaign performance reports.
• Leverage Advanced Excel, CRM platforms, and BI/reporting tools to generate actionable insights.
• Conduct SWOT and other relevant analyses to support marketing decision-making.
  
  

B2B Campaign Management

• Plan, execute, and monitor integrated B2B marketing campaigns aligned with business and product objectives.
• Manage campaigns across both digital and offline channels.
• Support and execute
• Product launches
• Webinars
• Technical seminars
• Customer workshops
• Exhibitions and trade shows
• Lead nurturing campaigns
• Apply relevant B2B marketing frameworks such as 7Ps, Account-Based Marketing (ABM), Customer Journey Mapping, Marketing Funnel, and Lead Lifecycle Management.
  
  

Digital Marketing & Marketing Execution

• Execute marketing activities across channels including:
• LinkedIn
• WhatsApp Business
• Email marketing and newsletters
• Google Ads
• Search Engine Advertising (SEA)
• Landing pages
• Marketing automation platforms
• Events and trade shows
• Coordinate with internal teams, agencies, and vendors to ensure timely and effective campaign execution.
• Monitor campaign performance and recommend optimization opportunities.
  
  

Product Marketing & Communication

• Support product positioning and value proposition development.
• Develop and/or review product marketing collateral and communication materials.
• Ensure all marketing communication is aligned with established brand guidelines.
• Conduct competitive analysis and translate market insights into relevant marketing actions.
• Work closely with product and sales teams to communicate product value effectively.
  
  

Stakeholder & Project Management

• Collaborate with sales, product, business, and other cross-functional teams.
• Manage multiple marketing campaigns and projects simultaneously while ensuring deadlines are met.
• Coordinate external agencies, vendors, event partners, and other marketing service providers.
• Ensure consistent execution and reporting of marketing initiatives.
  
  

Mandatory Skills

• Strong B2B marketing experience.
• Strong business acumen and ability to interpret sales and marketing data.
• Advanced proficiency in Microsoft Excel, including Pivot Tables, lookups, dashboards, and advanced functions.
• Hands-on experience with CRM systems such as Salesforce, Microsoft Dynamics, HubSpot, Zoho, or equivalent.
• Experience with marketing dashboards and campaign performance reporting.
• Experience executing integrated online and offline marketing campaigns.
• Practical knowledge of LinkedIn, Email Marketing, WhatsApp Business, Google Ads, and SEA.
• Understanding of B2B marketing frameworks, particularly 7Ps and ABM.
• Strong analytical, communication, project management, and stakeholder-management skills.
• Ability to manage multiple campaigns simultaneously and deliver within timelines.
• Excellent written and verbal communication skills.
  
  

Qualifications

• Bachelor's degree in marketing, Business, or a related field.
• MBA in Marketing/Business would be an advantage.
• 8+ years of experience in marketing, preferably in a B2B environment.
• Strong experience in B2B product marketing and/or marketing communications.
• Proven understanding of B2B buying cycles and key decision-makers.
  
  

Additional Information

• Innovation & Excellence: Work at the forefront of technology, innovation and technical excellence.
• Culture of Trust & Ownership: An empowering environment that values collaboration, accountability and individual contribution.
• Learning & Development: Strong onboarding, continuous learning and opportunities for professional and personal growth.
• Global Exposure: Collaborate with international teams and gain exposure to global expertise, standards and best practices.
• A Global Career: Be part of a growing, globally respected high-technology organization with long-term career opportunities.
• Meaningful Impact: Make a difference through innovative solutions that create value for customers and industries worldwide.