BENGALURU · FULLTIME
Product Marketing Manager
SS
soch street
Bengaluru · onsite · Posted 5d ago
Sourced from
Not disclosed5–7 yrsfulltimeBengaluru
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Section · 01
About this role
What You'll Own
Product Marketing & Positioning
- Own positioning and messaging for The company's AI products.
- Translate complex AI capabilities into clear, outcome-driven messaging for legal buyers.
- Develop product narratives, sales collateral, case studies, website content and GTM materials.
- Work closely with Product and Sales to understand customer needs and market feedback.
US GTM & Content
- Build content and campaigns focused on the US legal market.
- Create thought leadership around AI, legal operations and the future of law-firm workflows.
- Develop blogs, LinkedIn content, customer stories, newsletters and sales enablement content.
- Build content that supports both brand awareness and pipeline generation.
Events & Community
- Own the events calendar across relevant US legal and technology conferences.
- Plan and execute high-value events, conferences and industry engagements.
- Work with the founders to build visibility and thought leadership within the legal-tech ecosystem.
- Convert event participation into meaningful marketing and sales opportunities.
Sales Enablement
- Create pitch decks, one-pagers, battlecards, product explainers and other sales assets.
- Partner with Sales to understand objections, buyer journeys and conversion gaps.
- Ensure the sales team has the right messaging and collateral at every stage of the funnel.
What We're Looking For
- 5+ years of experience in Product Marketing, B2B SaaS marketing, Content Marketing or a similar role.
- Experience marketing to the US market is strongly preferred.
- Experience in B2B SaaS / AI / LegalTech / enterprise technology.
- Excellent written communication and storytelling skills.
- Ability to simplify complex technology into compelling business narratives.
- Experience working closely with Sales, Product and Founders.
- Strong event and community-building experience.
- Comfortable operating in a high-velocity, early-stage startup environment.
- Ownership - able to take an idea from strategy to execution.
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Section · 02
Skills
Content MarketingAI LegalTechGTM materialsCommunity BuildingB2B SaaS marketingEnterprise Technologysales collateralProduct Marketing