Product Marketing Lead - Mac, iPad and Segments

Job Summary

As a member of our Product Marketing group, you ll represent the customer throughout a product s journey from concept through development and launch. You ll develop and apply insights to help infuse innovative features into our product-development process. Together with our team, you ll work to craft groundbreaking ideas into tangible products that excite the world. At Apple, we combine product management/development and product marketing responsibilities into a single, cross functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales and support for maximum impact across the organization.

Apple is looking for a dynamic and highly motivated Product Marketing Manager who will own and drive Apple s product-centric marketing strategy for Mac and iPad across the region, and articulate the market ambition to deliver growth. This role is the primary spokesperson for Apple s products in their market as well as an active member of the Product Marketing and Geo Marketing Leadership teams. You will also lead the segment marketing team which has the responsibility to develop and execute segment marketing strategies and programs across education and business markets in partnership with both Geo Marketing and Sales teams. You will manage a team of product and segment experts who champion products and seek innovative ways to keep our products at the heart of the customer conversation.

Responsibilities

• Articulate the product and segment opportunities in the market and provide product insight and leadership to both the Marketing and Sales organizations
• Lead the team to deliver product launches and segment initiatives with excellence every time
• Be a key stakeholder in driving the annual Marketing plan, outlining opportunities and actions that lead to growth and category leadership, instilling quarterly and half-yearly reviews on what s working, what s not
• Build high-performing teams through coaching and developing talent.
• Actively lead and develop an inclusive culture by recognizing the value that different perspectives and cultures bring to the organization
• Act as a liaison between the Market and the Worldwide teams for all local product LOB needs and feature requirements, shaping strategies and contributing to global initiatives and programs
• Perform the same responsibilities for Segment Marketing
• Influence product feature roadmaps, and make clear recommendations that improve the customer experience in India
• Craft a market narrative to enable clear understanding of market dynamics, customer voice, opportunity, and set actions that all key stakeholders understand
• Become a visible and vocal member of the Product Marketing leadership community, providing strategic input and influencing long-term plans
• Build a sphere of influence across multiple internal functions/divisions

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.