Product Marketer

About Company:

Fabric is an AI-powered hiring platform that helps companies streamline recruitment through AI-driven sourcing, screening, interviewing, and candidate evaluation. Fabric enables recruitment teams to improve hiring efficiency while creating a structured and engaging candidate experience.

About Role:

We are looking for a Product Marketer with 1–3 years of experience in product marketing or email marketing. This role focuses on product positioning, communication, product delight, and creating engaging campaigns that strengthen client relationships and drive product engagement.

The ideal candidate should be creative, proactive, and comfortable working across product marketing, email, social media, and webinar initiatives.

Roles and Responsibilities:

• Develop creative ideas around product positioning, product delight, and communication.
• Think out of the box to create an engaging experience around the product.
• Plan and execute creative campaigns to strengthen client relationships.
• Own product emails and product-related communication.
• Work with the retention team on customer engagement and retention initiatives.
• Collaborate with the social media team to create product-focused videos and content.
• Manage and grow product-focused communication channels.
• Support the planning and execution of webinars.
• Identify new and creative ways to communicate product features, updates, and use cases.
• Work closely with cross-functional teams to improve product engagement and customer experience.

Must-Have Skills

• Product Marketing
• Email Marketing
• Campaign Management
• Product Positioning
• Social Media Marketing
• Content Creation
• Customer Engagement
• Webinar Management
• Creative Thinking
• Communication Skills