Product Manager - Customer Data Platform

As a Product Manager within the Customer Data Platform team at Target, you will work on developing Customer Interactions & Communications product and will partner to develop a comprehensive product strategy, related roadmap, and set key business objectives (OKRs) for your product. The Customer Interactions & Communications datasets serve as backbone data assets for a broad set of horizontal, enterprise-wide capabilities across Target. These assets power critical functions spanning AI-ML decisioning and activations, personalization, social commerce, insights & analytics, creative and content production, and agentic systems.

Responsibilities:

• Decisioning & Intelligence: 30+ models built off the silver and bronze layers, powering data science, AI/ML decisioning, and analytics.
• Activation & Personalization: Data and services enabling Audience Platform, personalization models, Next Best Action, experimentation through A/B tests, real-time triggers, and Customer360-powered marketing activations.
• ML & Agentic Systems: Production ML applications with expanding agentic capabilities in partnership with enterprise engineering teams.
• Leverage the knowledge of your product, as well as customer feedback, and establish other relevant data points to assess value, develop business cases, and prioritize the direction and desired outcomes for your product.
• Lead a product and work in unison with engineers, UX designers, data scientists, and business partners to deliver a product.
• Be the "voice of the product" to key stakeholders to ensure that their needs are met, and that the product team is getting the direction and support that it needs to be successful.
• Develop and actively understand the market, maintain a product roadmap and backlog outlining the customer themes, epics, and stories while prioritizing the backlog to focus on the highest impact work for your team and stakeholders.
• Encourage the open exchange of information and viewpoints, as well as inspire others to achieve challenging goals and high standards of performance while committing to the organization's direction.
• Foster a sense of urgency to achieve goals and leverage resources to overcome unexpected obstacles, and partner with product teams across the organization to help them achieve their goals while pursuing and completing yours.
• Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:

• Four-year degree or equivalent experience
• 4+ years of product management experience or equivalent domain experience, preferably in retail, customer experience, and/or analytics
• Experience with technology and ability to facilitate communication between business and technology teams
• Experience working in an agile environment (e.g., user stories, iterative development, scrum teams, sprints, personas)
• Ability to lead a body of work with cross-functional partners
• Strong communication skills