Product Management

1. Job Objective

• To innovate, manage and make improvement of the ACG Engineering's product throughout the product lifecycle, gathering & prioritizing product & customer requirements in such a way that ensures that the product is constantly growing to suit the customer's needs.

1. Primary responsibilities

Strategic and planning

• Responsible for defining TTM strategies, identifying Market positioning, product positioning, defining value selling features, price positioning
• Mapping competition strategy analysis to understand our product positioning and come up with proactive strategy to counter the same. Also, identifies unexplored Markets
• Understanding the gap for feasibility with respect to formulation
• Formulates sales and marketing strategies including branding, trade shows, reference building, and overall creating conditions for sale

Functional

Core

• Conducting customer visits to understand need based on new technologies, emerging trends, enhanced features, possible areas of product creations and conduct detailed analysis for finding possible ideas for new Products/enhancements
• Converting ideas to possible features or functionality of the product and sharing detailed possible description of the product with NPD
• Ensures Benchmarking with latest technologies, New Processes and New Specification needed by the product and takes action to bridge the gap
• Responsible for monitoring milestones planned in the product development cycle by coordinating with responsible departments like design, NPD and keeping track on time and costs, organizing for alpha / beta testing
• Accountable for Product launch and communication
• Ensuring that the product is well received by the market and performs optimally under the user conditions

Internal process

• To keep track of all complaints in coordination with Sales and Marketing for the product and ensure good reference of the product in the marketplace till creation of defined first reference
• Ensuring standardization of the product by passing on the first set of comments for pilot batch and share the same with Design/NPD
• Ensuring that the sales force is adequately trained on Product knowledge to handle enquiries and value sell on USP's of the Product
• Coordinate with Marketing and support with technical inputs while preparing New Product Promotion material
• Ensure proper Pharma related documentation and certification as per regulatory guidelines
• Takes decisions on idea generation and suggestion to NPD and creation of TTM strategy post approval and development of the product

Key Result Areas

• New customer acquisition
• Existing customer retention
• Customer feedback on product features
• Time to successful of launch of new product variants or features

Key Interfaces

Internal Interfaces

• Zonal Sales Heads
• Project Management Office (Product launch prioritisation and planning)
• Application Engineering Heads (Product feature changes and approvals)
• NPD Heads (Product launches, Product feature changes and approvals)
• Marketing Head (marketing communication support)

External Interfaces

• ACG Engineering Customers, Third party vendors , e.g. market research firms