Performance Marketing

About Digiscrub

Digiscrub is a specialised healthcare marketing agency helping doctors, clinics and hospitals build their brands and grow through digital marketing.

We work with healthcare professionals across specialties including hospitals, surgeons, IVF clinics, dentists, dermatologists, ophthalmologists, ENT specialists and more.

We are looking for a Performance Marketer who understands that healthcare advertising is different from selling a product online — and knows how to build campaigns around patient intent, trust, location and conversions.

About the Role

As a Performance Marketing Executive, you will be responsible for planning, executing and optimising paid advertising campaigns for our healthcare clients.

Your primary focus will be Google Ads and Meta Ads, with an emphasis on generating high-quality leads, calls, appointments and measurable business outcomes.

Key Responsibilities

• Plan, launch and manage Google Ads and Meta Ads campaigns for doctors, clinics and hospitals
• Conduct keyword research and build high-intent Google Search campaigns
• Create campaign structures based on speciality, treatment, location and patient intent
• Manage lead generation, call generation and appointment-focused campaigns
• Develop effective audience targeting and retargeting strategies
• Write and test ad copies, headlines and CTAs
• Work with the creative team to develop high-performing ad creatives and Reels
• Monitor campaign performance and optimise budgets, bids, targeting and creatives
• Track key metrics including CPL, CPA, CTR, CPC, conversion rate and ROAS
• Analyse lead quality and identify opportunities to improve campaign performance
• Set up and monitor conversion tracking, pixels, events and UTM parameters
• Coordinate with the SEO, social media, content and creative teams
• Prepare regular performance reports for internal teams and clients
• Identify underperforming campaigns and take corrective action
• Stay updated with Google Ads, Meta Ads, tracking systems and platform changes
• Ensure campaigns comply with relevant healthcare advertising policies and platform guidelines

Healthcare-Specific Responsibilities

You should be comfortable marketing healthcare services where trust, patient intent and compliance are critical.

You will work on campaigns for:

• Doctors & consultants
• Hospitals
• Clinics
• IVF & fertility centres
• Dental clinics
• Dermatology & aesthetic clinics
• Ophthalmology
• Spine & orthopaedic specialists
• ENT
• Gynaecology
• Oncology
• Other healthcare specialties

You should understand that a campaign generating 100 leads isn't necessarily successful if only 5 of those leads are relevant.

We care about lead quality, appointments and actual business outcomes — not vanity metrics.

Requirements

• 1–3 years of hands-on experience in performance marketing
• Strong experience with Google Ads
• Good understanding of Meta Ads Manager
• Experience with lead generation campaigns
• Understanding of Google Analytics / GA4 and conversion tracking
• Understanding of Meta Pixel and Events Manager
• Strong analytical and problem-solving skills
• Good understanding of landing pages and conversion optimisation
• Ability to analyse campaign data and make optimisation decisions
• Good communication and reporting skills

Good to Have

• Previous experience in healthcare, medical or local-service marketing
• Experience running campaigns for doctors, clinics or hospitals
• Knowledge of Google Tag Manager
• Experience with call tracking and WhatsApp lead generation
• Experience with CRM integrations and lead tracking