Performance Marketing

Job Title: Digital Marketing Executive (Google Ads

Specialist)

Organization: Learning Routes Pvt. Ltd.

Location: Gurugram, Sector 44

Experience Required: 2 – 3 Years

Salary: 40,000 – 45,000 per month

Working Days: Monday to Saturday

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Job Description:

Learning Routes Pvt. Ltd. is looking for a results-driven Digital Marketing Executive with

strong expertise in Google Ads (AdWords). The ideal candidate should have hands-on

experience in managing, optimizing, and scaling paid campaigns to achieve high ROI and

business growth.

Key Responsibilities:

Plan, set up, and manage Google Ads (Search, Display, and Remarketing)

campaigns

Perform campaign optimization to improve CTR, CPA, ROAS, and overall

performance

Monitor and analyze PPC performance metrics such as CTR, CPA, CPM, and

conversions

Conduct keyword research, including identification and implementation of negative

keywords

Optimize ad copies, landing pages, and bidding strategies

Manage campaign budgets and ensure efficient spend

Track performance using Google Analytics and Ads reports

Continuously test and refine campaigns for maximum ROI

Prepare regular performance reports and insights

Required Skills & Expertise:

Strong expertise in Google AdWords / Google Ads

In-depth understanding of CTR, CPA, PPC, ROAS, CPM

Experience in campaign setup, management, and optimization

Knowledge of negative keywords and bidding strategies

Analytical mindset with data-driven decision-making

Familiarity with conversion tracking and performance reporting

Preferred Candidate Profile:

2–3 years of hands-on experience in Google Ads

Ability to manage multiple campaigns simultaneously

Goal-oriented with a focus on performance and growth

• Good communication and coordination skills