Performance Marketing Specialist

About the Role

We are looking for a data-driven Performance Marketing Specialist with 3–4 years of experience in managing paid campaigns across multiple digital platforms. The ideal candidate should be skilled in campaign strategy, audience targeting, AI-powered optimization, analytics, and lead generation with a strong focus on ROI.

Key Responsibilities

• Plan, execute, and optimize campaigns across Google Ads (Search, Display, Performance Max, YouTube), Meta Ads, LinkedIn Ads, and Remarketing.

• Manage campaign budgets to maximize ROI, ROAS, and lead quality.

• Research target audiences, create custom/lookalike audiences, and perform competitor analysis.

• Set up and manage GA4, GTM, Meta Pixel, LinkedIn Insight Tag, Google Ads Conversion Tracking, and UTM tracking for accurate attribution.

• Monitor and optimize campaign performance to improve CTR (Click-Through Rate) , CVR(Conversion Rate ) , CPC (Cost Per Click ), CPL (Cost Per Lead ), CPA (Cost Per Acquisition), Quality Score, and overall conversions.

• Conduct A/B testing for ad creatives, copy, audiences, bidding strategies, and landing pages.

• Build performance dashboards and reports using Looker Studio and provide actionable insights.

• Use AI tools (ChatGPT, Gemini, Claude, Perplexity, Copilot, etc.) for audience research, keyword analysis, ad copy, campaign optimization, reporting, and automation.

• Collaborate with SEO, Content, Design, Development, and Sales teams to achieve business goals.

• Stay updated with the latest digital marketing trends, AI tools, and advertising platform updates.

Required Skills

• Google Ads, Meta Ads Manager & LinkedIn Campaign Manager

• Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio

• UTM Tracking, Conversion Tracking & Attribution

• Meta Pixel, Conversion API (preferred)

• Audience Targeting & Remarketing

• Conversion Rate Optimization (CRO) & A/B Testing

• Budget Planning & Bid Strategy

• Advanced Excel/Google Sheets

• Strong analytical, reporting, and problem-solving skills

• Hands-on experience with AI-powered marketing tools

AI-Powered Campaign Analysis

• Hands-on experience using AI tools such as Claude, ChatGPT, Gemini, Perplexity, and Copilot to analyze advertising data from Meta Ads, Google Ads, and LinkedIn Ads. The candidate should be able to identify optimization opportunities, improve audience targeting, recommend budget allocation, enhance ad creatives, and generate actionable insights to improve campaign performance and ROI.

Qualifications

• 3–4 years of relevant Performance Marketing experience.

• Google Ads, GA4, or Meta Certifications are a plus.

Success Metrics (KPIs)

• Increase Qualified Leads

• Improve CTR & Conversion Rate

• Reduce CPC, CPL & CPA

• Increase ROAS & ROI

• Ensure accurate campaign tracking and timely performance reporting