FULLTIME
Performance Marketing Specialist
BM Trading
Not specified · onsite · Posted 6d ago
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Section · 01
About this role
About SNAKORY
SNAKORY is a growing Indian D2C food brand specializing in premium dates, dry fruits, nuts, and healthy snacking products. We are expanding our digital sales channels and looking for an experienced Performance Marketing & Growth Specialist.
Key Responsibilities
- Plan, manage, and optimize Meta Ads campaigns with a focus on actual sales and profitability.
- Improve customer acquisition, lead quality, conversion rates, and advertising efficiency.
- Develop effective promotional campaigns, product offers, and sales growth strategies.
- Recommend Shopify website improvements, homepage promotions, product positioning, and conversion optimization.
- Plan social media marketing activities and coordinate ad creatives, banners, and content requirements.
- Analyse WhatsApp lead performance and collaborate with our sales team to improve conversions.
- Monitor competitor activities, customer behaviour, and D2C market opportunities.
- Provide regular performance reports, actionable insights, and recommendations.
Requirements
- Proven hands-on experience managing Meta Ads for D2C or e-commerce brands.
- Strong understanding of CPA, ROAS, conversion rates, customer acquisition, and profitability.
- Experience with Shopify or similar e-commerce platforms is an advantage.
- Ability to develop sales-focused marketing strategies, not just social media engagement.
- Reliable communication, accountability, and consistent execution.
- Practical experience and demonstrated results are valued more than formal qualifications.
Engagement Details
Work Mode: Remote
Employment Type: Contract / Part-time collaboration
Location: India
We are open to experienced independent professionals and freelancers.
Application Requirements
Please share:
- Relevant D2C/e-commerce marketing experience
- Previous campaign case studies or measurable results
- Portfolio or professional profile
- Weekly availability and preferred working model
Commercial terms will be discussed based on experience, responsibilities, and the proposed engagement.
- Shortlisted candidates may be invited for a paid practical assessment.
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Section · 02