FULLTIME
Performance Marketing Specialist
Healics
Not specified · onsite · Posted 9d ago
Sourced from
Not disclosed1–4 yrsfulltimeNot specified
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Section · 01
About this role
About Healic
Healic is building India's most trusted planned-surgery hospital chain. We provide fixed-price, transparent surgical care, delivered by experienced surgeons in modern facilities with parivar-jaisi dekhbhal (family-like care).
50,000+ patients treated in the last year
100+ specialist doctors and surgeons
85%+ NPS and an average 4.8 Google rating
Hospitals: Gurugram, Ghaziabad, Agra and Haridwar. Upcoming: Muzaffarnagar, Kaushambi Ghaziabad, Noida, Gorakhpur, Sonipat and Meerut.
Specialties: General Surgery, Gynaecology & Obstetrics, Cosmetic Gynaecology, Orthopaedics, Urology, ENT, General Medicine and Ophthalmology. We also run diagnostics, path lab, pharmacy and aesthetics services.
Role Purpose
With multiple new hospitals on the way, we are building the patient-acquisition engine for Healic's next phase of growth. You will own OPD and IPD patient acquisition across our hospitals through Google Ads and Meta Ads. You will also own the tracking that ties every rupee of spend to an OPD visit or IPD admission.
Our marketing is AI-first. AI tools are built into how we plan, execute, analyse and report. We expect you to use them fluently in your everyday work.
Key Responsibilities
Campaign Management
Plan, launch and optimise Google Ads campaigns (Search, Performance Max, Call, Local, Demand Gen) and Meta Ads campaigns (Lead Gen, Click-to-WhatsApp, Conversions), organised by city, specialty and procedure.
Own keyword strategy, negatives, bid strategies, QS improvemisation, audience building, retargeting, and testing of creatives and ad copy.
Manage monthly budgets across multiple ad accounts with zero overspend.
AI-Led Execution
Use Claude, ChatGPT and Gemini at every stage of the work:
Planning: campaign structure, keyword research and clustering, audience planning, budget allocation and competitor ad analysis
Execution: ad copy and RSA variations, creative briefs, landing page content, bulk upload sheets and negative keyword lists
Reporting: search term analysis, performance analysis, summaries and anomaly detection
Build and maintain reusable prompt libraries and AI workflows.
Use Gemini in Google Workspace (Sheets, Docs, Gmail, Drive) for analysis and documentation.
Review all AI output for accuracy, brand voice and healthcare ad compliance before anything goes live.
Tracking & Measurement
Implement and maintain Google Tag Manager, GA4, Google Ads conversion tracking (forms, calls, WhatsApp), Enhanced Conversions and Consent Mode v2.
Deploy Meta Pixel and Conversions API (CAPI) with event deduplication.
Set up offline conversion imports from the CRM so campaigns optimise for OPD visits and IPD admissions, not just form fills.
Enforce UTM and naming standards across all campaigns.
Conversion & Lead Quality
Audit and improve landing pages for message match, speed, mobile UX and form friction.
Run A/B tests on landing pages and forms.
Work with the sales team every day on lead quality and CRM disposition feedback.
Reporting & Compliance
Build dashboards and deliver daily, weekly and monthly performance reviews.
Keep all ads compliant with Google and Meta healthcare policies, the Drugs and Magic Remedies Act, NMC guidelines and ASCI codes.
Handle lead data in line with the DPDP Act, 2023.
KPIs
Cost per lead, cost per OPD visit and cost per IPD admission
Lead → OPD and OPD → IPD conversion rates
IPD revenue-to-spend ratio
Qualified lead % and tracking accuracy against CRM data
Must-Have
1–4 years of hands-on Google Ads and Meta Ads experience in lead generation.
Has managed 5 lakh+ monthly ad spend.
Working knowledge of GTM, GA4, Meta Pixel/CAPI and conversion tracking setup.
Experience with any CRM (LeadSquared, Zoho, HubSpot, Salesforce or similar).
Daily, hands-on use of AI tools (Claude, ChatGPT, Gemini) in marketing work, with strong prompt-writing skills.
Strong skills in Excel/Google Sheets and the Google Workspace ecosystem.
Clear communication in English and Hindi.
Good-to-Have
Lead-gen experience in healthcare, diagnostics or other high-consideration categories
Server-side GTM, webhooks, Zapier/Make
Experience building AI-assisted automations (Google Apps Script, custom GPTs/Gems, Claude Projects)
Google Ads or Meta Blueprint certifications
Basic HTML/JS for tag debugging
What We Offer
Flexible office timings
Ownership of paid acquisition for a fast-expanding hospital chain
An AI-first marketing team using the latest tools
Exposure for fast decision-making
How to Apply
Email your CV to [HIDDEN TEXT] with the subject line Performance Marketing Specialist – [Your Name]
Healic is building India's most trusted planned-surgery hospital chain. We provide fixed-price, transparent surgical care, delivered by experienced surgeons in modern facilities with parivar-jaisi dekhbhal (family-like care).
50,000+ patients treated in the last year
100+ specialist doctors and surgeons
85%+ NPS and an average 4.8 Google rating
Hospitals: Gurugram, Ghaziabad, Agra and Haridwar. Upcoming: Muzaffarnagar, Kaushambi Ghaziabad, Noida, Gorakhpur, Sonipat and Meerut.
Specialties: General Surgery, Gynaecology & Obstetrics, Cosmetic Gynaecology, Orthopaedics, Urology, ENT, General Medicine and Ophthalmology. We also run diagnostics, path lab, pharmacy and aesthetics services.
Role Purpose
With multiple new hospitals on the way, we are building the patient-acquisition engine for Healic's next phase of growth. You will own OPD and IPD patient acquisition across our hospitals through Google Ads and Meta Ads. You will also own the tracking that ties every rupee of spend to an OPD visit or IPD admission.
Our marketing is AI-first. AI tools are built into how we plan, execute, analyse and report. We expect you to use them fluently in your everyday work.
Key Responsibilities
Campaign Management
Plan, launch and optimise Google Ads campaigns (Search, Performance Max, Call, Local, Demand Gen) and Meta Ads campaigns (Lead Gen, Click-to-WhatsApp, Conversions), organised by city, specialty and procedure.
Own keyword strategy, negatives, bid strategies, QS improvemisation, audience building, retargeting, and testing of creatives and ad copy.
Manage monthly budgets across multiple ad accounts with zero overspend.
AI-Led Execution
Use Claude, ChatGPT and Gemini at every stage of the work:
Planning: campaign structure, keyword research and clustering, audience planning, budget allocation and competitor ad analysis
Execution: ad copy and RSA variations, creative briefs, landing page content, bulk upload sheets and negative keyword lists
Reporting: search term analysis, performance analysis, summaries and anomaly detection
Build and maintain reusable prompt libraries and AI workflows.
Use Gemini in Google Workspace (Sheets, Docs, Gmail, Drive) for analysis and documentation.
Review all AI output for accuracy, brand voice and healthcare ad compliance before anything goes live.
Tracking & Measurement
Implement and maintain Google Tag Manager, GA4, Google Ads conversion tracking (forms, calls, WhatsApp), Enhanced Conversions and Consent Mode v2.
Deploy Meta Pixel and Conversions API (CAPI) with event deduplication.
Set up offline conversion imports from the CRM so campaigns optimise for OPD visits and IPD admissions, not just form fills.
Enforce UTM and naming standards across all campaigns.
Conversion & Lead Quality
Audit and improve landing pages for message match, speed, mobile UX and form friction.
Run A/B tests on landing pages and forms.
Work with the sales team every day on lead quality and CRM disposition feedback.
Reporting & Compliance
Build dashboards and deliver daily, weekly and monthly performance reviews.
Keep all ads compliant with Google and Meta healthcare policies, the Drugs and Magic Remedies Act, NMC guidelines and ASCI codes.
Handle lead data in line with the DPDP Act, 2023.
KPIs
Cost per lead, cost per OPD visit and cost per IPD admission
Lead → OPD and OPD → IPD conversion rates
IPD revenue-to-spend ratio
Qualified lead % and tracking accuracy against CRM data
Must-Have
1–4 years of hands-on Google Ads and Meta Ads experience in lead generation.
Has managed 5 lakh+ monthly ad spend.
Working knowledge of GTM, GA4, Meta Pixel/CAPI and conversion tracking setup.
Experience with any CRM (LeadSquared, Zoho, HubSpot, Salesforce or similar).
Daily, hands-on use of AI tools (Claude, ChatGPT, Gemini) in marketing work, with strong prompt-writing skills.
Strong skills in Excel/Google Sheets and the Google Workspace ecosystem.
Clear communication in English and Hindi.
Good-to-Have
Lead-gen experience in healthcare, diagnostics or other high-consideration categories
Server-side GTM, webhooks, Zapier/Make
Experience building AI-assisted automations (Google Apps Script, custom GPTs/Gems, Claude Projects)
Google Ads or Meta Blueprint certifications
Basic HTML/JS for tag debugging
What We Offer
Flexible office timings
Ownership of paid acquisition for a fast-expanding hospital chain
An AI-first marketing team using the latest tools
Exposure for fast decision-making
How to Apply
Email your CV to [HIDDEN TEXT] with the subject line Performance Marketing Specialist – [Your Name]
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Section · 02
Skills
crmclaudegeminiConversion TrackingLeadSquaredChatgptGoogle WorkspaceGoogle SheetscapiMeta PixelzohosalesforcehubspotGtmexcelGoogle AdsFacebook AdsGA4