Performance Marketing Specialist

Job Title: Performance Marketing

E-Profit Booster UK Pvt Ltd is seeking a highly skilled and experienced Performance Marketing

Specialist to join our dynamic marketing team. The ideal candidate will have a strong understanding of digital marketing, particularly in the realm of Google Ads and Pay-Per-Click (PPC) advertising. As a Google Ads/PPC Specialist, you will be responsible for developing, implementing, and optimizing our online advertising campaigns to drive customer acquisition and revenue growth.

Responsibilities:

Campaign Strategy and Planning:

• Develop comprehensive Google Ads and PPC strategies aligned with business goals.
• Conduct thorough keyword research to identify target keywords and phrases.
• Plan and execute effective PPC campaigns, considering budget constraints and target audience.

Campaign Setup and Management:

• Create and set up Google Ads campaigns, ad groups, and ad copy.
• Monitor and adjust bid strategies to optimize campaign performance.
• Implement A/B testing to refine ad creatives and improve conversion rates.

Keyword Management:

• Conduct ongoing analysis of keyword performance and adjust bids accordingly.
• Identify negative keywords to enhance campaign targeting and cost-efficiency.
• Stay updated on industry trends and adjust strategies to capitalize on emerging opportunities.

Ad Copywriting

• Write compelling ad copy that aligns with brand messaging and encourages user engagement.
• Test and iterate on ad copy to improve click-through rates and overall campaign performance.

Data Analysis and Reporting:

• Utilize analytics tools to track and report on key performance indicators (KPIs).
• Generate regular reports on campaign performance, providing insights and recommendations.
• Identify trends and opportunities for improvement based on data analysis.

Budget Management:

• Monitor daily, weekly, and monthly budgets to ensure effective allocation of resources.
• Recommend budget adjustments based on campaign performance and business objectives.

Collaboration:

• Work closely with the marketing team to align PPC strategies with overall marketing initiatives.
• Collaborate with graphic designers and content creators to develop effective ad creatives.

Qualifications:

• Bachelor's degree in marketing, Advertising, Business, or related field.
• Proven experience in managing Google Ads and PPC campaigns.
• In-depth knowledge of Google Ads, Google Analytics, and other relevant advertising platforms.
• Strong analytical and data interpretation skills.
• Excellent written and verbal communication skills.
• Certifications in Google Ads and related platforms are a plus.