Performance Marketing Specialist

WE'RE HIRING: Performance Marketing Specialist (Lead Generation)

If you are a hands-on performance marketer who knows how to build high-converting paid campaigns and drive actual business outcomes not just vanity metrics we want to talk to you.

At Skyllzo, we are looking for a performance-driven individual contributor to take complete ownership of our paid advertising and consistently generate qualified, high-intent leads for online degree programs (MBA, MCA, BBA, BCA, etc.) offered by our partner universities.

Location: Nehru Place, New Delhi

Work Mode: Work from Office

Employment Type: Full-time

Salary: As per industry standards

You will own the complete digital lead-generation function from campaign planning to enrolment optimization.

• Funnel Mastery: Plan, launch, and optimize paid campaigns across Meta Ads and Google Ads.
• Lead Quality Focus: Work closely with admissions teams to reduce low-intent leads and continuously improve CPL, connect rates, and cost per enrolment (CPE).
• Creative & Copy: Develop and test campaign angles, ad creatives, landing pages, and lead forms.
• Data-Driven Strategy: Track end-to-end analytics via Meta Ads Manager, Google Ads, GA4, GTM, and lead management CRMs.

• Experience: 1-3 years of hands-on experience in performance marketing / lead generation.
• Domain Fit: Prior experience in EdTech, higher education, online degrees, or admissions funnels is strongly preferred.
• Platform Expertise: Deep hands-on proficiency with Meta Ads, Google Ads, GA4, and Google Tag Manager.
• Execution-First Mindset: Strong capabilities in audience segmentation, retargeting, copywriting, budget management, and structured Excel reporting.

Note: This role requires direct, hands-on campaign execution experience. Candidates with experience limited to organic social media, content strategy, or pure agency coordination will not be suitable.

• Competitive Compensation: Salary as per industry standards based on experience and proven performance track record.
• Complete Ownership: Build and run the performance marketing function with genuine visibility.
• Direct Access: Work closely with founders and university stakeholders to drive scalable growth decisions.
• High Impact: Directly influence admissions, revenue, and student career outcomes.

Apply directly or send your CV via DM or email to [HIDDEN TEXT] along with the following quick details:

1. Total Performance Marketing experience (and EdTech experience, if any)
2. Platforms managed & highest monthly ad budget handled
3. Best CPL / Conversion / ROAS results achieved
4. Current CTC, Expected CTC & Notice Period
5. Current Location & confirmation for WFO in Nehru Place

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