Performance Marketing Specialist (Marketplaces Ads)

About boAt Lifestyle

boAt is one of India's fastest-growing consumer electronics brands, redefining audio and

wearable experiences for millions of users. Within a short span, we have become the No.1

brand in India in our category and among the top global players in wearables.

We are building a future-ready, digital-first organization and are looking for a visionary

ecommerce leader to drive the next phase of growth across marketplaces.

Location: Gurugram ( On-Site)

About the Role

We are looking for a data-driven Performance Marketing Professional to own end-to-end Marketplace Advertising and Growth for selected Product Categories across all major e-commerce and quick-commerce platforms.

This role carries category-level P&L accountability for ad spends, tasked with maximizing Category Market Share, Share of Search (SOV), Best Seller Rankings, conversion efficiency, and net profitability across Amazon, Flipkart, Blinkit, Zepto, and Instamart. The ideal candidate blends deep expertise in retail media networks with a category-competitive mindset.

Key Responsibilities

1. Marketplace Performance Marketing

• Category Media Strategy: Architect and execute category-specific performance advertising strategies across Amazon Ads, Flipkart Ads, Blinkit, Zepto, Swiggy Instamart, BigBasket and other emerging platforms.
• Cross-Channel Ad Operations: Own full-funnel category campaigns across Search Ads, Video Ads, and Quick-Commerce programmatic formats.
• Capital Allocation & Category P&L: Manage multi-crore category ad budgets, balancing spends across high-margin flagship SKUs vs. volume drivers to maximize GMV, ROAS, TACOS, ACOS, and net contribution margin.
• Search Dominance & SOV: Command search leadership for key category keywords, driving top-of-search placements, organic rank growth, and defending market share against category competitors.
• Tentpole Event Strategy: Formulate and execute high-velocity category playbooks during major sales events (e.g., Amazon Great Indian Festival, Flipkart Big Billion Days) to secure top-of-category rankings.
• Continuous Optimization & Experimentation: Oversee bid management, dayparting, target adjustments, and continuous A/B testing across ad creatives, placements, and audience segments.

2. Marketplace Growth & Merchandising

• Category Conversion Rate Optimization (CRO): Partner with Category and Content teams to maximize listing conversion through optimized titles, bullet points, A+ content, store pages, and rich media assets.
• Catalog & White Space Analysis: Track category trends to identify portfolio gaps, ASP bands, and potential new SKU launch opportunities.
• NPI (New Product Introduction) Escalation: Formulate and execute launch strategy plans to drive higher category rank for newly introduced SKUs.

3. Analytics & Business Performance

• Category Dashboards & Intelligence: Build and maintain performance frameworks tracking Category GMV, Market Share, ROAS, TACOS, ACOS, CTR, Conversion Rate, Organic vs. Paid Sales ratio, and Best Seller Rank (BSR).
• Competitive Benchmarking: Monitor competitor ad spend behaviours, pricing changes, and Share of Voice (SOV) to proactively deploy defensive and offensive campaign strategies.
• Strategic Forecasting: Develop predictive revenue models, keyword elasticity curves, and ad spend projections tied directly to category growth targets.

4. Cross-functional Collaboration

• Cross-Functional Alignment: Work as a strategic business partner with Category Managers, Brand Marketing, Supply Chain, Finance, and Marketplace Key Account Managers (KAMs).
• Promotional Synchronization: Align category performance marketing campaigns with broader brand activations and marketplace-driven promotional events.
• Agency & Ad Tech Management: Manage external marketplace agency partners and ad-tech platforms, ensuring strict SLA adherence and operational excellence.
• Platform Innovation: Stay ahead of retail media trends, platform algorithm updates, and quick-commerce ad formats to keep the category ahead of the competition.

Requirements

• Experience: 2–5 years of hands-on experience managing Marketplace Performance Marketing or Category Growth within an e-commerce enterprise, D2C brand, or consumer electronics company.
• Platform Expertise: Deep, practical mastery of marketplace ad engines, including Amazon Ads, Flipkart Ads, Blinkit Ads, Zepto Ads, and Swiggy Instamart Ads.
• Category & Commercial Acumen: Strong understanding of unit economics, category P&L management, ASP optimization, and key metrics (ROAS, ACOS, TACOS, CTR, CVR, SOV, BSR, and GMV).
• Budget Management: Proven track record of managing and scaling multi-crore category advertising budgets with high ROI efficiency.
• Analytical Capability: Advanced proficiency in Excel/Google Sheets, with the ability to turn complex category performance datasets into strategic execution plans.
• Stakeholder Management: Exceptional communication skills and an ability to collaborate across Category, Supply Chain, and Commercial teams in a fast-paced environment.

Good to have

• Experience driving off-platform traffic via Google Ads (Search, Shopping, PMax) or Meta Ads directly to marketplace category listings.
• Exposure to managing performance marketing for high-velocity consumer tech categories (Audio, Wearables, Mobile Accessories).
• Hands-on experience scaling categories during marquee e-commerce sale events.

Why Join boAt

• Category Ownership: Take full ownership of performance marketing and demand generation for a critical product category in one of India's top consumer tech brands.
• High-Impact P&L Responsibility: Directly influence revenue growth, market share, and profitability across India's leading e-commerce platforms.
• Entrepreneurial Culture: Thrive in a high-ownership, fast-moving environment built on innovation, speed, and cross-functional collaboration.