Performance Marketing Manager

Performance Marketing Manager

Department: Marketing

Experience: 3–5 Years

Key Accountabilities, Responsibilities & Measures

• Campaign Performance Analysis: Analyse daily campaigns across Meta, Google, and other platforms, tracking CAC, ROAS, CTR, CPC, CPM, registrations, and paid subscriptions.
• Performance Reporting: Prepare regular campaign reports, dashboards, and actionable insights for management.
• Data-Driven Optimisation: Improve targeting, creatives, bidding, budget allocation, and acquisition efficiency using performance data.
• Marketing Analytics & Attribution: Use Meta Ads Manager, Google Ads,GA4 and app analytics tools to measure campaign effectiveness and identify growth opportunities.
• Performance Marketing Execution: Manage and optimise paid campaigns to drive customer acquisition, subscriptions, and sustainable returns.
• Paid Media Management: Execute campaigns across Meta, Snapchat, Google Ads and other relevant advertising platforms.
• Customer Acquisition & Subscription Growth: Acquire new customers, convert registered users into paying subscribers, and optimise the web and app conversion funnel.
• Creative & Content Optimisation: Collaborate with creative teams to test ad copies, hooks, formats, offers, and landing pages to improve campaign performance.
• Budget Planning & Management: Monitor spends, forecast acquisition volumes, and allocate budgets towards high-performing campaigns.
• Audience Strategy & Retargeting: Build and optimise audience segments using first-party data, website visitors, app users, customer lists, and behavioural signals.
• Experimentation & Innovation: Test new platforms, advertising formats, audiences, and creative strategies to identify scalable growth opportunities.
• Customer Retention & Engagement: Collaborate with CRM and product teams to improve subscriber engagement, renewals, and customer lifetime value.

Key Skills

• Hands-on expertise in Meta Ads Manager, Google Ads and other paid media platforms.
• Understanding of Meta Advantage+,Google Performance Max, YouTube Ads, and Snapchat Ads.
• Strong analytical skills and proficiency in tracking CAC, ROAS, CTR, CPC, CPM, conversion rates, and subscription revenue.
• Experience with customer acquisition funnels, audience segmentation, retargeting, and subscription-based business models.
• Expertise in campaign optimisation, creative testing, and landing page performance.
• Proficiency in Microsoft Excel and performance marketing dashboards.
• Strong ownership, problem-solving, communication, and stakeholder management skills.

Qualifications & Experience

Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• MBA/PGDM in Marketing, Digital Marketing, or Media Management preferred.

Experience

• 3–5 years of experience in performance marketing, digital marketing, or paid media.
• Hands-on experience managing Meta Ads campaigns and Google Ads.
• Experience in consumer internet, fitness, wellness, subscription-based businesses preferred.
• Proven ability to manage budgets and optimise campaigns against CAC, ROAS, and revenue targets.
• Experience in customer acquisition and subscription growth is an added advantage.