Performance Marketing Manager

Job Summary
IIC Lakshya is looking for a hands-on Performance Marketing Manager to drive paid campaigns, lead generation, and digital acquisition across Indian and international markets. The role involves campaign optimization, budget management, performance analytics, and team supervision.

Key Responsibilities
*Plan, execute, and optimize campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
*Manage campaign budgets, targeting, bidding, creatives, landing pages, and retargeting.
*Improve lead volume, lead quality, conversion rates, and cost efficiency through continuous optimization and A/B testing.
*Monitor campaign metrics such as CTR, CPC, CPM, CPL, and landing-page conversion rates.
*Manage tracking and attribution using GA4, Google Tag Manager (GTM), platform pixels, and Conversion APIs.
*Coordinate with CRM, technology, creative, content, and admissions teams to improve campaign performance.
*Prepare performance reports and recommend data-driven optimization strategies.
*Supervise Performance Marketing Executives and Assistant Managers, ensuring campaign quality and timely execution.

Candidate Requirements
*Bachelor's degree in Marketing, Business Administration, Engineering, Statistics, or a related field; MBA preferred.
*6–7 years of hands-on experience in performance marketing, paid media, or digital acquisition.
*Experience managing campaigns across multiple markets, including international geographies.
*Proven experience in lead generation, brand awareness, and engagement campaigns.
*Experience managing advertising budgets, tracking, attribution, and CRM-linked campaign optimization.
*Prior team supervision experience is required.
*Experience in EdTech, education, financial services, B2C, or other lead-generation-driven businesses is preferred.