Performance Marketing Manager

Location: Gurgaon | On-site

Experience: 4–6 Years

We are looking for a high-ownership Performance Marketing Manager to own and scale a key business category at PlanetSpark.

This is an Individual Contributor role where you will operate like a mini-CEO for your category — owning growth, revenue, acquisition, funnel performance, and profitability.

You will work closely with the Founders and senior leadership and will be expected to independently identify opportunities, build strategies, execute experiments, and drive measurable business outcomes.

The ideal candidate is highly analytical, hands-on across performance marketing channels, comfortable managing large budgets, and has a strong founder's mindset with a bias for action and experimentation.

• Own and drive key business metrics for the assigned category — Revenue, ROAS, Contribution Margin, Demos, Leads, CAC, and Conversion Rates.
• Act as a mini-CEO for your category, owning all major levers of growth and profitability.
• Identify bottlenecks across the customer funnel and independently develop solutions to improve business outcomes.
• Build performance forecasts, targets, budgets, and growth plans for the category.
• Take complete ownership of outcomes rather than just campaign-level execution.

• Plan, execute, manage, and optimize paid acquisition campaigns across Meta, Google, YouTube, and other relevant digital channels.
• Develop and execute full-funnel performance marketing strategies from awareness to conversion.
• Manage large monthly advertising spends with a strong focus on ROAS, CAC, CTR, CVR, and contribution margin.
• Continuously test and optimize audiences, creatives, ad formats, placements, campaign structures, bidding strategies, and funnels.
• Partner closely with the Creative team to develop high-performing ad creatives, copies, hooks, UGC concepts, and video ideas.
• Identify winning creative and audience combinations and build systematic processes to scale them.
• Monitor campaign performance and take rapid, data-backed optimization decisions.

• Run and optimize Meta, Google Search, YouTube, Display, and other relevant paid acquisition channels.
• Explore emerging paid channels to diversify acquisition and identify incremental growth opportunities.
• Evaluate channels based on CAC, ROAS, scalability, and contribution to overall business growth.
• Develop channel-level strategies while ensuring alignment with overall category objectives.

• Use AI tools such as Claude, ChatGPT, and other AI-powered platforms to improve speed, quality, and decision-making across performance marketing.
• Leverage AI for campaign analysis, competitor research, audience insights, creative ideation, ad-copy generation, and experimentation.
• Use AI to identify patterns, anomalies, performance trends, and optimization opportunities from large datasets.
• Build AI-assisted workflows for reporting, campaign reviews, research, forecasting, and performance analysis.
• Use AI to rapidly generate and test creative hooks, messaging angles, scripts, and campaign hypotheses.
• Continuously identify new ways to integrate AI into marketing workflows and improve execution velocity.

• Collaborate with Product, Sales, Creative, and Analytics teams to improve the entire lead-to-demo and demo-to-conversion funnel.
• Identify opportunities to improve lead quality and downstream conversion, not just top-of-funnel volume.
• Enable Sales teams with actionable performance insights, customer trends, lead-quality data, and campaign learnings.
• Use customer and campaign data to continuously refine the category's growth strategy.

• B.Tech / B.E. from a Tier 1 Engineering Institute is mandatory.
• Preferred institutes include IITs, NITs, BITS, DTU, NSUT, or equivalent premier engineering institutes.

• 4–7 years of hands-on experience in Performance Marketing.
• Proven experience running and scaling large-scale paid marketing campaigns and budgets.
• Prior experience in a fast-paced startup, consumer-tech, D2C, EdTech, e-commerce, or high-growth company is highly preferred.
• Strong track record of independently owning performance metrics and delivering measurable business growth.

• Strong expertise across Meta Ads, Google Ads, YouTube, and other paid acquisition platforms.
• Strong understanding of full-funnel performance marketing.
• Proven ability to scale campaigns while maintaining CAC, ROAS, and contribution margin.
• Strong analytical and quantitative skills.
• Excellent proficiency in Excel / Google Sheets, Google Analytics, Ads Manager, and performance dashboards.
• Strong understanding of attribution, conversion tracking, audience segmentation, creative testing, and funnel optimization.
• Strong practical usage of AI tools such as Claude, ChatGPT, and other AI marketing tools.
• Excellent communication and cross-functional collaboration skills.

• Founder's mindset — high ownership, accountability, and a strong drive to win.
• Strong bias for action and experimentation.
• Comfortable operating with ambiguity and making decisions independently.
• Highly analytical and obsessed with numbers and outcomes.
• Curious, fast-learning, and constantly looking for better ways to solve problems.
• Ability to move quickly from data → insight → hypothesis → experiment → result.
• Strong commercial mindset with an understanding of both growth and profitability.
• Passion for building products that impact millions of young learners globally.

• High-impact role with complete ownership of a business category.
• Opportunity to work directly with Founders and senior leadership.
• Build and scale a category with significant business impact.
• Operate in a fast-paced, meritocratic, and growth-oriented environment.
• Work at the intersection of Performance Marketing, AI, Growth, Product, and Business Strategy.
• Be part of a company redefining how kids learn essential life skills worldwide.

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