Performance Marketing Manager

About the Company

E2M Solutions works as a trusted white-label partner for digital agencies, supporting agencies with consistent and reliable delivery across website design, web development, eCommerce, SEO, AI SEO, PPC, AI automation, and content writing

Founded on strong business ethics, we are an equal opportunity organisation powered by 300+ experienced professionals, partnering with 400+ digital agencies across the US, UK, Canada, Europe, and Australia.

At E2M, we value ownership, consistency, and people who are committed to doing meaningful work and growing together. If you're someone who dreams big and has the gumption to make them come true, E2M has a place for you.

About the Role

We are looking for a highly skilled PPC Project Manager who can lead end-to-end performance marketing operations, manage client relationships, and drive measurable growth across Google Ads, Meta Ads, and other social platforms. This role requires someone who understands both the technical depth of PPC and the strategic clarity of project management, ensuring every campaign is executed at the highest level.

Work Location

• Candidates relocating to Ahmedabad will be required to work from our Ahmedabad office for the first 3 months, after which they can continue working remotely.
• This does not apply to candidates already based in Ahmedabad.

Responsibilities

Campaign Strategy & Execution

• Plan, launch, and manage high-performance campaigns across Google Ads, Meta Ads, and supporting channels.
• Build strategic plans to improve ROI, lower CPA, and scale lead generation and eCommerce revenue.
• Perform deep keyword/audience research, competitor analysis, and funnel strategy planning.
• Create and test new ad copy, creatives, angles, and offers to improve performance.
• Build and optimize retargeting and remarketing funnels, including dynamic ads and multi-step nurturing.

Client Management & Retention

• Serve as the primary escalation point for clients—handling concerns, queries, and critical issues with clarity and confidence.
• Lead strategic discussions, performance reviews, and roadmap presentations with clients.
• Focus on client retention through proactive communication, transparency, and result-driven execution.
• Translate client requirements into actionable tasks for the internal delivery team.
• Ensure expectations are aligned and properly documented to avoid scope gaps or misunderstandings.

Process, SOP, and Quality Management

• Develop, refine, and maintain internal SOPs, templates, QA checklists, and delivery frameworks.
• Bring structure to campaign setup, reporting, creative requests, optimization cycles, and documentation.
• Improve team workflows and identify gaps in processes, communication, or resource allocation.
• Implement best-practice standards across keywords, ads, tracking, landing pages, and reporting.
• Coordinate with design, content, analytics, and technical teams to ensure predictable delivery quality.

Performance Monitoring & Reporting

• Oversee daily, weekly, and monthly performance checks across all PPC accounts.
• Use GA4, platform analytics, and conversion tracking to diagnose issues and identify opportunities.
• Build clean, client-ready dashboards and reports using Looker Studio.
• Conduct landing page, creative, and audience A/B testing to continuously improve performance.

Team Leadership & White-Label Coordination

• Lead and support PPC analysts, ensuring tasks are completed with accuracy and consistency.
• Mentor junior team members and conduct reviews to maintain execution standards.
• Work closely with agency partners in a white-label environment, understanding:
• Their client relationships
• Their delivery expectations
• How to communicate strategically under their brand
• Ensure seamless communication between internal teams and white-label partners.

Qualifications

• 5+ years of hands-on PPC experience managing Google Ads and Meta Ads.
• Strong project management & leadership skills: planning, prioritisation, delivery, and documentation.
• Proven experience handling client escalations and turning difficult situations into retention wins.
• Deep understanding of white-label agency dynamics—communication sensitivity, brand alignment, and reporting style.
• Strong analytical skills with the ability to convert data into insights and strategic action.
• Excellent spoken & written client-friendly communication.
• Experience with US clients and international markets.
• Comfort working in fast-paced, deadline-driven environments.
• Bonus: Good copywriting instincts, CRO/landing page understanding, or funnel experience.

Required Skills

• PPC (Google Ads, Meta Ads)
• Project management
• Client communication and escalation handling
• Analytics and reporting (including GA4, Looker Studio)
• White-label agency coordination

Preferred Skills

• Good copywriting instincts
• CRO/landing page understanding
• Funnel experience