Performance Marketing Manager

About Devastram

Devastram is a premium devotional luxury brand creating handcrafted attire and accessories for deities. We are building a modern, aspirational devotional brand with a strong D2C presence and ambitious growth plans across India. Website Link - www.devastram.com

We are looking for a Performance Marketing Manager who can take ownership of our paid acquisition engine and help us scale revenue profitably.

Key Responsibilities

• Meta Ads — Primary Responsibility
• Plan, launch and manage Meta campaigns across Facebook & Instagram.
• Manage Prospecting, Retargeting, Advantage+ and product/catalogue campaigns.
• Develop audience strategies across interests, behaviours, lookalikes and first-party data.
• Continuously test:
• Creatives
• Hooks
• Ad copies
• Offers
• Audiences
• Placements
• Campaign structures
• Identify winning creatives and scale them systematically.
• Monitor frequency, CTR, CPM, CPC, ATC, CVR, CAC and ROAS.
• Google Ads
• Manage and optimize Google Search, Shopping/PMax and remarketing campaigns.
• Improve product feed quality and campaign-level product performance.
• Identify high-intent search terms and build campaigns around them.
• Work closely with the website/catalogue team to ensure products are properly available for advertising.
• Revenue & Profitability
• Own the paid marketing revenue target.
• Work towards maintaining healthy CAC, ROAS and contribution margins.
• Understand the relationship between AOV, COGS, discounts, returns/RTO, shipping and CAC.
• Identify opportunities to increase AOV through bundles, cross-sells and higher-value products.
• Do not optimize campaigns only for platform ROAS — understand actual business profitability.
• Creative Strategy
• Work closely with the content and creative team to create performance-driven creatives.
• Analyse which:
• Products
• Visual styles
• Hooks
• Offers
• UGC formats
• Founder-led content
• Product demonstrations are generating purchases.
• Build a structured creative testing pipeline every week.
• Give the creative team clear briefs based on ad performance data.
• Analytics & Reporting
• Track daily and weekly performance across Meta and Google.
• Maintain dashboards/reports for:
• Spend
• Revenue
• CAC
• ROAS
• AOV
• CTR
• CPM
• CPC
• ATC rate
• Conversion rate
• New vs returning customers
• Analyse campaign, ad set, creative, product and audience-level performance.
• Identify problems in the funnel and recommend corrective actions.
  

KPIs

The Candidate Will Primarily Be Measured On

• Revenue generated from paid marketing
• CAC
• ROAS
• Contribution/profitability
• AOV
• Conversion rate
• New customer acquisition
• Creative testing velocity
• Scaling without significant deterioration in CAC/ROAS
  
  

What We Are Looking For

• 2–5 years of hands-on performance marketing experience.
• Strong experience with Meta Ads Manager.
• Good working knowledge of Google Ads.
• Experience with Shopify/D2C brands preferred.
• Strong understanding of e-commerce metrics and unit economics.
• Ability to analyse data and convert insights into actions.
• Strong creative understanding — not just media buying.
• Comfortable with aggressive testing and experimentation.
• Strong Excel/Google Sheets skills.
• Ability to work independently and take ownership of numbers.
  
  

Preferred Experience

Experience with brands in:

D2C | Fashion | Beauty | Jewellery | Lifestyle | Home | Luxury | E-commerce

would be an advantage.

Skills: campaigns,performance marketing,cac,data,d2c