Performance Marketing Manager - Meta Ads

WE'RE HIRING | Performance Marketing Manager – META ADS EXPERT

Location: Mumbai / Remote

Employment Type: Full-Time

Industry: Digital Marketing & Advertising

We are looking for an experienced and performance-driven Performance Marketing Manager with strong expertise in Meta Ads (Facebook & Instagram) to manage, optimize, and scale paid advertising campaigns for multiple client accounts.

The ideal candidate should be highly analytical, hands-on with Meta Ads Manager, experienced in managing multiple accounts, and capable of taking campaigns from initial testing to profitable scaling.

KEY RESPONSIBILITIES

Campaign Strategy & Management

• Plan, launch, manage, and optimize Meta Ads campaigns across Lead Generation, Traffic, Engagement, Conversions, and other relevant objectives.

• Develop campaign strategies based on client goals, target audiences, industry, and budget.

• Manage campaign structures, ad sets, audiences, placements, budgets, and bidding strategies.

• Monitor campaigns daily and ensure performance targets are achieved.

A/B & Creative Testing

• Develop structured A/B testing strategies for audiences, placements, bidding strategies, campaign structures, and creatives.

• Test static images, carousels, videos, headlines, primary text, CTAs, hooks, and messaging.

• Identify winning creative concepts and audience segments.

• Use campaign data to continuously improve future creative strategies.

Campaign Scaling & Optimization

• Manage campaigns from the launch/testing stage through to stable and scalable performance.

• Identify underperforming campaigns and ad sets and take corrective action.

• Scale winning campaigns while maintaining efficient CPL, CPA, and ROAS.

• Optimize budgets, bids, audiences, placements, and campaign structures based on performance data.

Audience Research & Targeting

• Conduct audience and competitor research for different client industries.

• Build and optimize Custom Audiences, Lookalike Audiences, retargeting audiences, and interest-based audiences.

• Develop targeting strategies suitable for different markets, particularly the UAE and GCC region.

Creative & Content Coordination

• Work closely with the creative and content teams to develop high-performing ad creatives.

• Provide clear creative briefs based on campaign performance and testing insights.

• Give specific feedback on creative hooks, formats, messaging, CTAs, and visual concepts.

• Identify which creative angles and messages are generating the best results.

Tracking & Analytics

• Set up, monitor, and troubleshoot Meta Pixel and Conversions API.

• Work with Meta Events Manager and ensure accurate event tracking.

• Coordinate with the technical team for conversion tracking and attribution.

• Analyze campaign data and identify performance trends and opportunities.

Reporting & Client Management

• Prepare clear and accurate campaign performance reports.

• Track CPL, CPA, ROAS, CTR, CPC, frequency, conversion rate, and other key metrics.

• Explain what was tested, what worked, what did not work, and what should be done next.

• Provide data-driven recommendations to improve campaign performance.

• Identify opportunities for increasing budgets, launching new campaigns, or expanding services.

• Coordinate with the account management team for client communication and strategy recommendations.

MULTI-ACCOUNT MANAGEMENT

• Manage multiple client accounts across different industries simultaneously.

• Maintain individual testing plans and campaign calendars for each account.

• Ensure consistent optimization and performance monitoring across all accounts.

• Prioritize tasks effectively without compromising campaign quality.

REQUIRED SKILLS & EXPERIENCE

• 3+ years of hands-on experience in Digital Marketing / Performance Marketing.

• Strong expertise in Meta Ads Manager is mandatory.

• Proven experience managing Facebook and Instagram advertising campaigns.

• Agency experience managing multiple client accounts is highly preferred.

• Strong experience in Lead Generation and Conversion campaigns.

• Hands-on experience with campaign testing, optimization, and scaling.

• Strong understanding of Meta campaign structures, bidding strategies, placements, targeting, and learning phases.

• Experience with Custom Audiences, Lookalike Audiences, retargeting, and interest-based targeting.

• Working knowledge of Meta Pixel, Conversions API, and Meta Events Manager.

• Strong analytical and data interpretation skills.

• Ability to manage multiple budgets and accounts simultaneously.

• Excellent written and verbal communication skills.

• Strong understanding of CPL, CPA, ROAS, CTR, CPC, and conversion metrics.

• Experience with UAE/GCC campaigns will be an advantage.

• Knowledge of Google Ads is an added advantage.

• Meta Blueprint certification is preferred.

KEY SKILLS

Meta Ads | Facebook Ads | Instagram Ads | Digital Marketing | Performance Marketing | Paid Media | Lead Generation | Campaign Scaling | A/B Testing | Creative Testing | Audience Targeting | Retargeting | Lookalike Audiences | Meta Pixel | Conversions API | ROAS | CPL | CPA | CTR | Campaign Optimization | Performance Reporting

WHAT WE'RE LOOKING FOR

We are looking for a Performance Marketing Manager who is hands-on, analytical, proactive, and focused on measurable business results.

You should be someone who:

Thinks beyond simply running campaigns

Tests systematically and learns from data

Knows how to identify and scale winning campaigns

Understands creative performance and audience behavior

Can manage multiple client accounts independently

Is comfortable being measured on CPL, CPA, ROAS, and overall campaign performance

Can confidently recommend changes to budgets, strategy, targeting, and creatives based on data

HOW TO APPLY

Interested candidates can share their updated CV along with relevant Meta Ads / Performance Marketing experience at:

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