Performance Marketing Manager - Luxury Fashion Brands

Company Description Crepdog Crew is a destination for highly sought-after sneakers, luxury and international hype brands, curated streetwear labels, and premium cleaning products. The brand focuses on delivering a distinctive fashion experience that blends global trends with local culture. Team members work in a fast-paced, style-forward environment that values authenticity, creativity, and customer-centric thinking. Crepdog Crew offers opportunities to contribute to a rapidly growing fashion ecosystem and shape how consumers engage with luxury streetwear.

Role Description The Performance Marketing Manager – Luxury Fashion Brands is a full-time, on-site role based in Saket. This role is responsible for planning, executing, and optimizing performance marketing campaigns across digital channels to drive traffic, conversions, and brand awareness for luxury and hype fashion categories. Day-to-day tasks include managing paid media budgets, setting up and monitoring campaigns, analyzing data and performance metrics, and generating reports with actionable insights. The manager will collaborate closely with brand, merchandising, and creative teams to align campaign messaging, landing pages, and promotions with business objectives. This role also involves testing new channels, audiences, and creatives, overseeing remarketing initiatives, and staying updated on industry trends to continuously improve campaign efficiency and return on ad spend.

Working Days : Monday - Saturday

Working Hours: 11am-8pm

Qualifications

• Strong performance marketing expertise across channels such as paid search, paid social, display, and remarketing, with experience managing budgets and optimizing for ROI.
• Proficiency in digital analytics tools (e.g., Google Analytics, ad platform dashboards) and the ability to interpret data, build reports, and derive insights to guide campaign decisions.
• Experience in luxury fashion, streetwear, or consumer brands, with an understanding of customer journeys, audience segmentation, and premium brand positioning.
• Ability to collaborate with creative, merchandising, and operations teams to develop effective campaign assets, landing pages, and promotional strategies.
• Strong communication, stakeholder management, and project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Comfort with A/B testing, experimentation frameworks, and continuous optimization of creatives, targeting, and bidding strategies.
• Bachelor's degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing or performance advertising are an advantage.
• Prior experience in an e-commerce or retail environment and familiarity with marketing automation or CRM tools is beneficial.