Performance Marketing & Lifestyle Marketing Associate

We're Hiring | Performance Marketing & Lifecycle Marketing Associate

Location: Delhi NCR | On-site

Experience: 1–3 Years

Company: Zavo

We're looking for a Performance & Lifecycle Marketing Associate who can combine paid acquisition with data-driven customer lifecycle strategies.

What you'll work on:

Performance Marketing

• Manage & optimize campaigns across Meta Ads and Google Ads

• Track CPL, CAC, ROAS, conversion rates & lead quality

• Run A/B tests across creatives, audiences and campaigns

• Analyse campaign performance and improve attribution & conversion tracking

Lifecycle Marketing

• Build automated customer journeys using WebEngage

• Create communication campaigns across multiple channels

• Identify funnel drop-offs and improve user movement across stages

• Build behavioural/user segments for targeted communication

• Collaborate with Product & Tech teams on events and user tracking

What we're looking for:

• 1–3 years in Performance/Growth/CRM/Lifecycle/Retention Marketing

• Hands-on experience with Meta Ads Manager & Google Ads

• Experience with WebEngage, CleverTap, MoEngage or similar tools is strongly preferred

• Strong understanding of marketing funnels, pixels, events & conversion metrics

• Comfortable working with campaign and user-level data

Interested candidates can share their CV at [[HIDDEN TEXT]] with subject [Your Name - Performance & Lifecycle Marketing Associate]

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