Performance Marketing & Growth Specialist

Performance Marketing & Growth Specialist

Company: PickleMonk Media

Location: Virugambakkam, Chennai

Job Type: Full-time | Work from Office

Experience: Minimum 3 years

Salary: 28,000 – 40,000 per month, based on experience and capability

About PickleMonk Media

PickleMonk is a creative and brand communication agency + production house working with brands across healthcare, FMCG, manufacturing, technology, education and consumer businesses.

We are looking for a Performance Marketing & Growth Specialist to build and manage the digital growth function at PickleMonk.

This is our first dedicated performance marketing hire, so we are looking for someone who can take ownership—not someone who needs to be told what to do every day.

What You'll Do

• Plan, execute and optimise performance marketing campaigns across Meta, Google, LinkedIn and YouTube
• Generate qualified leads for PickleMonk and our clients
• Manage lead-generation campaigns from campaign setup to conversion
• Develop audience, targeting, retargeting and funnel strategies
• Monitor and optimise campaign performance based on data
• Track CPL, CPC, CTR, CPA, conversion rates and lead quality
• Set up and monitor conversion tracking using GA4, Google Tag Manager, Meta Pixel and UTM parameters
• Work closely with our designers, video editors and creative team to develop high-performing ad creatives
• Analyse which hooks, creatives, audiences and offers are working
• Conduct A/B tests across creatives, audiences, landing pages and campaigns
• Identify opportunities to improve lead quality and conversion rates
• Prepare weekly and monthly performance reports with clear recommendations
• Work closely with the Business Development team to understand lead quality and sales conversion
• Continuously test, learn and scale what works

What We're Looking For

• Minimum 3 years of hands-on experience in performance marketing
• Strong practical experience with Meta Ads and Google Ads
• Experience managing lead-generation campaigns
• Good understanding of funnels and conversion optimisation
• Experience with GA4, Google Tag Manager and conversion tracking
• Strong analytical and problem-solving skills
• Ability to interpret campaign data and take action based on it
• Experience working with creative teams is a strong advantage
• B2B lead-generation experience is preferred
• Agency experience is preferred

You Should Be Someone Who

Doesn't just say:

The campaign generated 200 leads.

But can explain:

We generated 200 leads, 45 were qualified, 12 became meetings, and here's what we're changing to improve the conversion rate.

We are looking for someone who thinks beyond likes, reach and impressions and understands how digital marketing contributes to leads, sales and revenue.

This Role Is NOT For You If

• Your experience is mainly social media posting
• You have only boosted Instagram/Facebook posts
• You have never independently managed paid campaigns
• You are primarily focused on followers, likes and engagement
• You cannot explain campaign metrics or optimisation decisions
• You need someone else to handle the technical execution of campaigns

What You'll Get

• High ownership from Day 1
• Direct interaction with the Founder and Creative Director
• Opportunity to build PickleMonk's performance marketing function from the ground up
• Opportunity to work with multiple brands and industries
• Access to a strong creative team of designers, editors and cinematographers
• Opportunity to grow into a Growth Manager / Head of Growth role as the function expands

How to Apply

Please share your resume and examples of 2–3 campaigns you have personally managed to [HIDDEN TEXT]

For each campaign, mention:

Campaign Objective | Ad Spend | Leads/Conversions | CPL/CPA | Your Role | Results

Candidates without hands-on performance marketing experience will not be considered.