Performance Marketing Executive

Experience - 2 to 4 years

Location - Mumbai (On site role)

Reports to - Head of E-commerce

About the Role

Style Union is a fast fashion D2C omnichannel brand in India with over 180+ stores and rapidly expanding across the country. As Performance Marketing Executive, you own the planning, execution, and optimization of paid campaigns across Meta and Google. You are equally responsible for what goes into those campaigns: coming up with ad concepts, briefing creatives and influencer videos, and learning from what performs.

Key Responsibilities

• Plan, launch, and manage paid campaigns on Meta Ads Manager (Facebook and Instagram) and Google Ads (Search, Shopping, Performance Max, Display, and YouTube).
• Manage daily budgets and bids to hit targets for post-return ROAS, CAC, CPA, and conversion rate.
• Build and refine audience strategies, including prospecting, lookalikes, retargeting, and catalog-based dynamic ads.
• Scale spend during sale periods, festivals, and new collection drops without losing efficiency.
• Monitor competitors, seasonal trends, and platform updates to spot new growth opportunities.

Creative and Influencer Strategy

• Own the paid creative pipeline: generate a steady flow of ad concepts (hooks, angles, formats, offers) drawn from performance data, customer reviews, and competitor ads.
• Write clear creative briefs for static, video, and catalog ads, and work with the studio and content team to get them produced on time.
• Ideate and brief influencer and UGC videos built for paid use, including scripts or talking points, shot guidance, and product selection, and run the best ones as partnership ads.
• Run structured A/B tests on creatives, copy, audiences, and landing pages.
• Analyze creative performance (hook rate, hold rate, CTR, conversion rate, post-return ROAS), feed learnings into the next round of concepts, and retire fatigued ads early.
• Maintain a creative testing log so learnings by category, audience, and season build up over time.

Measurement and Reporting

• Track and analyze performance using GA4, Shopify analytics, and ad platform data, and reconcile the differences between them.
• Monitor the health of conversion tracking, pixels, Conversions API, and product feeds (Google Merchant Center and Meta Catalog), and work with the tech and e-commerce teams to fix issues.
• Prepare weekly and monthly performance reports with clear, actionable recommendations.

Requirements

• 2 to 4 years of hands-on experience running performance campaigns on Google Ads and Meta Ads, operating the accounts yourself rather than managing an agency.
• A demonstrated eye for creative: you can show ads or influencer videos you conceived or briefed, and explain why they worked or didn't.
• Strong grasp of short-form video on Instagram and YouTube, and of what makes content work as an ad versus organically.
• Working knowledge of GA4, including events, conversions, attribution, and building reports or explorations.
• Familiarity with Shopify, including the admin dashboard, sales reports, product catalog, and app integrations.
• Strong analytical skills, with comfort in Excel or Google Sheets (pivot tables, VLOOKUP/XLOOKUP, basic dashboards).
• A solid understanding of e-commerce metrics such as ROAS, CAC, AOV, LTV, return rates, and conversion funnels.
• Ability to manage monthly ad budgets and make decisions backed by data.
• Clear communication skills and the ability to explain performance to non-marketing stakeholders.

Good to Have

• Experience with D2C brands, ideally in apparel, fashion, or lifestyle.
• Experience scaling campaigns during high-intent periods like festivals or new collection drops.
• Exposure to Google Tag Manager and attribution or reporting tools.
• Google Ads or Meta Ads certifications.
• Basic understanding of CRO and email/WhatsApp retention marketing.